Tuesday, September 7, 2010

A Quick Quickie

YapYapOK Free Classifieds 197k 

We have had some great feedback regarding the look of the new site.  We have also had some feedback, unprompted regarding our Alexa rank.  I assumed that the drop in rank may have been to a change in the algorithm.  Someone pointed out yesterday that the load speed was taking 4 seconds longer than previously.   He pointed out that it was likely to be the reason for the change in rank.  

I have been less worried about Alexa and more concerned about SERP. If your SERP is good then you will get the traffic which should see your Alexa improve anyway.  So far all I can ascertain is that a healthy Alexa rank increases the ad revenue.  Apart from that it does not seem to me to have any other real purpose.

I have not seen any evidence that the link service I used on Fiverr was done.  No temporary drop in SERP or even improvement.  Consequently  I am cynical that this was done at all.  Needless to say that I wont be using this service again.

YapYapOK Free Classifieds - more than just a free ads site

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Monday, September 6, 2010

Socially well integrated

YapYapOK Free Classifieds 197k 

Competition will now be on the 19th September, Whew.  We haven't submitted any inappropriate material, what I feared most.  

Helga, developer extraordinaire has also finished implementing Facebook comments on each classifieds.  We cannot understand why it is so complex, considering how easy the "Like" button plus comments were - but it was.  No longer socially inept, we are integrated with 2 of the largest soail networking programs, Twitter & Facebook.

I have again used Fiverr for some more directory submission and social book marking.  The only thing with this one is that I normally get proof of the service on a list or spredsheet with all urls.  This is the first time that I have not received one, apparently the had problems.  Clearly I will give the benefit of the doubt but how can I give good feedback.    
We are still at SERP 9 for Free Classifieds and at position 6 for Free UK Classifieds. Maybe this will push us higher, I await the drop first.  If the drop does occur than I will have a fair idea that the submissions went ahead.  I hate to be a cynic, but having been at the end of roque traders and card fraud, not to mention hack attempts, I cannot help but be cautious.  The only difference with this of course is the price.  Hence I wont create a stir if the gig did not occur.  

I still highly recommend Fiverr and most of the gigs I have used.  There are definitely several I will use over and over again and they represent incredible value.

Anyway I am to YapYapOK to post some comments, love this function and great for SEO!

YapYapOK Free Classifieds, now integrated with Facebook & Twitter to maximise exposure ad Free Ads

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Sunday, September 5, 2010

Wot No Ad!

YapYapOK Free Classifieds Alexa 196k Free UK Classifieds 26k

Back to page 1, our SERP is better but only by one placement with Free UK Classifieds, its now occupying position 6 in Google UK and 7 in Google.com.  Free Classifieds has not climbed in Google UK, still at number 9.  We are now however on page 11 of Google.com for the first time.  We were definitely not on the first 25 pages a week ago so this is a massive leap forward.

Big disappointments yesterday with respect to the competition.  The advert which we were all so excited about did not appear.  We worked so hard for the competition insertion as well as the social marketing for it.  We have now published the competition code on the YapYapOK Free Classifieds Facebook page for any early birds wanting to enter.   The problem with weekend advertising is that there is nowhere to vent or get explanations.  Consequently we were in black moods all day with imaginations getting lost on the impact that this would have.  Not least on the budgets.

I have written to the company asking why we were not included and await a reply.

YapYapOK Free Classifieds - more than just a free ads site

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Mail On Sunday Competition day

YapYapOK Free Classifieds 193k  Free UK Classifieds 25k

Today is the day of the You magazine Post A Free Ad - Win an iPad competition.

There is no way of gauging the possible traffic that may results with a publication of such high readership.  We have pre-prepared and rebooted the server in anticipation.

Realistically I am expecting the traffic to flow gradually during the week.  Today is Sunday and a day of relaxation & reading the papers.

Google has clearly spotted the new directory submissions and article links currently happening in my SEO.  The signs are there as they were the last time.  Fortunately we have not been sandboxed but have been given a lower SERP.  This happened the last time I had a large link campaign and it was a temporary placement.  If we follow suit then we should theoretically at least feature further up the SERP than before.

The last time this happened we jumped 12 places from our preexisting placement.  We don't have 12 places to jump and competition on page 1 is immense.  It would be fantastic to feature within the top 3 but maybe a little optimistic.

So this week is met with high expectations.  The Free Classifieds ad posting competition and the resulting population explosion and a higher SERP.

The suspense is killing me!

YapYapOK Free Classifieds - more than just a free ads

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Saturday, September 4, 2010

Facebook Arrggh

YapYapOK Free Classifieds 193k Free UK Classifieds 25k

We had some issues with the Facebook comments yesterday so had to roll back to the previous version.  It worked perfectly well on the local host but not when it was loaded to the server.  Its a little odd as the code for the Like button was so easy to implement and there we had comments enabled.  The code for comments was a whole new ball game even though the functionality is so similar.

It would have been nice to have this up and running in time for the start of the YapYapOK Free Classifieds competition, "Post a Free Ad - Win an iPad", starting on Sunday the 5th September but that is unlikely now.

So the competition starts tomorrow, the ad appears in You mag, we have no idea how this is going to go.  The readership of You is huge with the main paper being at 5.1 million. Our fingers are crossed and we cant wait to see the impact this has on the YapYapOK website rankings.

I was considering using Fiverr for some more backlinks but I have just had an article spun 400 times.  Each one has 2 links so I don't want to push my luck and get sand boxed again.  

YapYapOK Free Classifieds -working hard to get all Free Ads noticed!

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Thursday, September 2, 2010

SEO do SEO dont

YapYapOK Free Classifieds 189k   Free UK Classifieds 24k

Off for some development work today.  Facebook comments on the base of every free classifieds will create better SEO as every link is posted on the users wall.  This is also a valuable feedback facility between traders so will enhance the YapYapOK features.

I have reordered from Matrica on Fiverr to spin an article and submit to directories.  The last time I ordered from her I gained in SERP.  I expect to ustilise this service every 4 - 6 weeks.  Matrica does more than expected, and even communicates freely with me to teach me new SEO techniques.  The last email was regarding link wheels and their format.  I am steering away from those, since despites a open wheel I  was Sandboxed until I de linked my wheel.

I shall look to see the results of my SERP soon, although it can take a little while for Google to index them.  

I tried to use some directory software yesterday.  Its quite expensive but there was a free 30 day trial so I thought I'd have a go.  The software was IBS.   I had to use my old PC since the software was not Mac compatible.  

I spent a little while going through the software but whilst it analysed my main keywords for Google Page 1 status  ( which I kinda knew).  I was unable to submit my site to any directories unless I paid the full version.  All the analytic programs are freely available on the web so I could not see why they bothered to give a free trial at all. 

I have got to the point that I will not buy any software which does not provide a usable format in trial form.  They could just reduce the number of submissions per day until a maximum was reached, like Tweet Adder.  I will also not provide credit card details for trial versions that when not cancelled automatically make you a member.

The one con I did fall for was with Airarena.  They promise a trial at 5 dollars.  They guaranteed results of the web marketing system.  I thought what the heck.  Nothing to lose. So I signed up.

The problem is that they take money every month for not the 50 dollars stated but for 70 pounds.  They do not acknowledge emails and when I tried to log back in to cancel my subscription I was not recognised as a customer.  Despite this Airarena PTY Ltd took out the fee the next month.

I had to cancel my card and report them to the Australian internet fraud squad.  They are labelled as as a scam - with other forums reporting similar issues.  This must have beem the one company I did not research before I paid in.  But the 5 dollar fee is what tricked me.

I also found the blog for this company.  It has not been used for a while and comments were disabled, hmmm!

YapYapOK Free Classifieds more than just a Free UK Classifieds site

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Wednesday, September 1, 2010

Facebook Like It - Love It!

YapYapOK Free Classifieds 189k Free Uk Classifieds 24k

You may have noticed that I no longer obsess the Alexa, I obsess SERP.  We have climbed to 6th place for Free UK Classifieds on Google.co.uk and 9th on Google.com.  Our other keyword Free Classifieds is still at position 9 on Google UK.

We have integrated the Facebook like button on the website so now you can like and post comments to your wall.  Hopefully we will have Facebook comments at the bottom of each advert so that buyers can feedback to sellers creating a more transparent trading environment.  Apart for the obvious advantage to buyers and honest sellers it is great for SEO.  Comments are posted on Facebook profiles with a valuable back link for a prime site.

The task after is to integrate Facebook login which will be a little more complex as we will still require additional info upon registration.  Also I cannot imagine how the developer is going to work with the confirmation email.  Fortunately I am the proud owner of a stupid gene which sees I get away with an awful lot!

YapYapOK Free Classifieds - the classiest free ads, now with Facebook!

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