Wednesday, March 31, 2010

Its'a pleasure doing business with you!

YapYapOK appreciates the support from all advertisers.

It takes a certain amount amount of faith to invest your most precious resource, time, into an unknown quantity such as a new site.  The feedback we are getting is that the time you invested has paid off as  YapYapOK has proven itself to be a viable free alternative to regular pay to list sites.

Our edge comes in utilising social media to promote your ads on the YapYapOK site.  RSS feeds drive many ads to target sites by identifying specific keywords on Twitter.  A good example of this is the husky puppies advert.  This ended up on a Twitter feed to a husky dog information site at the top of their home page.  A Tracy Chapman cd fed into a Tracy Chapman website giving it full exposure to all her fans.

We are enjoying receiving the positive feedback letting us know that our site is working for you, keep it coming.  If there is something you would like to see,tell us and we will evaluate it.

At YapYapOK we welcome all business and classified listings.  all ads are submitted to our Twitter feed and we randomly select others to appear on our blogs, Facebook and many others.  If you wish to join us on Facebook and draw attention to your own ad, then feel free........ Free, thats a nice word!

YapYapOK - a new class of classified

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Monday, March 29, 2010

Winners never quit and quitters never win

I managed a rare but glorious lie in today, still sleepy I thought I'd make the teas and bring them back to bed.  Normally I come here to do my daily blog.  My husband, on the other hand, has no problems with lie ins and managed to open one eye in recognition of the tea and then roll over on to the other side.  Fear of disturbing him has put me right back in front of the computer.

YapYapOK now advertises all classifieds for 90 days, so there is no need to republish your ads for on going stock.  Clearly this is a far better time allowance for property listings and has advantages for shop owners with stock items.  It may however be less necessary to advertise job vacancies or rare items such as Sonic mega collection plus for a gamecube new in a sealed pack. 

My son had the original xbox game but it does not play on the xbox 360, which I think is outrageous.  Originally it was made compatible but Nintendo have changed this to stop the sale of second hand games.

Henry has begged for us to put towards a new game for Easter.  Since the game is for an outdated console, it is incredibly difficult to get new.  I was concerned that a second hand one may be scratched, given the nature of the item.

There were 2 available on Ebay UK.  I bid on one of them an hour before the bid ended and left an automated bidding system in place.  Devastatingly the bids exceeded the price of any new Xbox 360 games.  Not to be put off I searched for a second hand one where maybe the seller checked his items.  I was instantly rewarded by an honest seller who pointed out that this was a little scratched but it played perfectly.  He also honestly pointed out that the game does play on an Xbox 360 but you need the old controls to play it.  We are now very grateful to have been outbid as we would have had a very disapointed 9 year old for Easter. 

I have just been looking at my stats, I love looking at the maps that come up to show where your traffic is coming from.  I have 3 stat programs installed on YapYapOK and these with the system log are invaluable.   I always look at the visitor paths as it shows me where my traffic is from, ie the IP address, any referral sites, such as HMA.com or Stumble or Twitter and even which Tweets were the referrals.  This is a great resource for ascertaining traffic source which further enables you to differentiate the superior socila sites and where effort needs concentrating.

YapYapOK is now 895,836 in Alexa with our biggest jump in traffic coming from the UK where we are now ranked at 160,423.  Next is China and then the US.

More great news is that we have been accepted by one of the better ad agencies who only apply appropriate ad material to relevant pages on the site.  This has a clear advantage for advertisers but also to users of our site, it creates an element of choice.   The admin team had a good look at YapYapOK, saw that we met the required minimum traffic and have given us the go ahead.  So soon you will see ads appearing on all our pages.  This agency also pay larger percentages than any other ad agency we have found, and believe me when I say I have looked.  It would be good to finally have the YapYapOK server paid for.

Here's looking for a profitable start to April where we can continue to pass on the benefits of free advertising to all our users!

YapYapOK free shop hosting and free classified

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

Sunday, March 28, 2010

The future you see is the future you get

We did it.  By 11.00 yesterday morning, just as we were leaving home, YapYapOK  ranked 997040 by Alexa.

That means that YapYapOK jumped over 300,000 from the Sunday previous.

Certainly now it will became steadily more difficult to progress up the rankings, but with renewed energy we shall press on.  We aim to get into the top 50,000!

To be honest, I am unsure how the Alexa algorithym works, it seems that they are in bed with Google and are owned by Amazon, higher rankings and high traffic do go hand in hand.  The higher you climb in rankings, the more traffic you get and vice versa.  Its a bit of a chicken and egg thing.  If you  get a significant amount of traffic,  you climb the ranks and therefore get more traffic.  If you are high up the ranking then you are more exposed and get more traffic.

The trick is getting the traffic early on.  With a generous marketing budget you can advertise, without it you have to show some dedication and post as many inward links and free adverts as possible.

It depends on how valuable your time is as to how much of it you want to spend driving traffic and creating links to your site.  The problem with a classified site is that there are alot of them, often already well ranked.  This is why YapYapOK offers so much more than that, ie free shop hosting for businesses.  The advantage of having a free classified site is that you do not really have any competition.  Free classified sites rarely compete with one another, on the contrary you are able to advertise free on their sites.  Craigs list actually has an RSS feed of Tweets containing the word "classified", consequently we had over 63 referrels from them in a week.  Having said that, clearly it would be nice to rank better than the others!


I made the mistake of thinking that other classifieds were my competition.  Just because a site offers a similar service to you, does not automatically make them the competition.  Generally advertisers of free sites, post on as many different ones as possible.  Similarly many online marketeers don't use one just one Social Networking site to market their business.  Facebook and Twitter are certainly not competitors, they both enable sites to market themselves freely across their networks in very different ways.

I have managed many inlinks in this blog, my work is done!

YapYapOK free shop listing and free classified

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

Saturday, March 27, 2010

Even pirates, before they attack another ship, hoist a black flag.

Just a quickie for inlinks on YapYapOK, well it is Sunday.

The clocks have gone back so really its only 7.15.  Lucky for me my husband changed all the clocks at about 6.00 last night.  Since I didn't know, I was prematurely yawning at 10.00pm.

I am just about to start this evenings supper as we will be out most of the day on one of our mammoth walks.  My husband is setting us up with a full English, so we will get away with a dressed roast fennel salad with baked camembert for later with french stick washed down with cold cider, yummy.

Followers of my blog know that I am intolerant to barley and beer is now off limits.  I have developed a taste for dry cider which is going down fairly well, although probably its not a terribly ladylike drink

The YapYapOK Twitter is working well, we have drawn more unique visitors to our site with more advertisers.  Established advertisers are continuing to use the site too!  This week I plan to do more work on the YapYapOK forum with some more recipes and informative ideas.

Have a great day!

YapYapOK free classified and shop hosting


OOh and Marc, hide my ass  even on a different IP doesnt work.  They just showed me 2 of your other IP addresses! Haha!

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

Hide My Ass

Guys seriously, Hide My Ass...... it does not work!

I dont get the emails, they are outsourced!!!!!

Friday, March 26, 2010

It’s faith in something and enthusiasm for something that makes life worth living

I am planning ahead by pre-preparing tomorrows YapYapOK blog post today.

I am super organised, out of necessity.  I have been a working mum for 10 years.  Prior to that I worked full time for many years whilst simultaneously studying.  I  am a social creature too.  When todays todo list dries up I start tomorrows todo list, why?  So that I may enjoy time off without any nagging issues.  It is not unusual for me to have the evenings dinner practically prepared at 7 oclock in the morning.  It is not because I enjoy constantly doing, it is more because I so enjoy the feeling of complete relaxation when all todo lists are ticked, dinner is done & the washing pile is empty.

There can be no better feeling of going out for the day without a single care in the world, I relish these as often as possible and I'm prepared to put in the man hours to achieve them.  

YapYapOK today has had many UK hits.  This is due to the start of our email marketing campaign.  I am hoping that the inlinks as well as the hit rate will help push those Alexa rankings below the million.  I have a couple of other little tricks up my sleeve & I will share them if they prove a success.

Normally I have a meeting with the talented Helga on friday, sometimes its work and other times its pleasure, its always fun!  Unfortunately commitment to another project left her working most of the night and she was too exhausted to entertain me today.  She is feeling a little redundant on YapYapOK, there is little to be done at present, unless we write some bulk downloads for catalogues, we are letting the site develope organically before we assess new changes or implement some other ideas. 

Tomorrow I want to do some work on my YapYapOK Twitter account.  I am so pleased to be back in the Twittering arena.  Irrelevent of its importance in social marketing, its so much fun and the results are instant.

I shall save to drafts in case there are new things to report, meanwhile positive thoughts for Alexa please!!!

NEW TO REPORT.... New personal adverts containing video...oh....oh   Click on Personal Classified for a sneaky peak!!

YapYapOK
free classified and shop hosting

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site