I have been neglecting my blog in favour of watching my son play tennis and also to learn about Digg. Digg seems to come up in a lot of websites when it comes to web site apraisal.
To "Digg" a site is quite literally what it sounds like. You can "Digg" a specific page and then describe what that page is about. This links through to the Digg website and does wonders for your SEO. Our Alexa ratitngs have gone up another 100,000 and it is my intention to move up the ranks by at least 200,000 each week. That means that in 13 weeks we will be within 100,000 Alexa rankings.
I have decided that I am going to start some more technical SEO as well. Namely the meta dat on each page. This is not as complex as it sounds but it is dull and time consuming. Links via social media are great for getting spotted by search engines. We have been indexed by all major search engines already. Google were hot on the mark and have found all 203 pages, but that is mainly down to my Tweeting and blogging. The others have only found me this past week. The other smaller ones I will leave to organically process.
The meta data is not as hot as it used to be but is still important as this is one of the things that the search engines look for when a search term is entered. The main meta data is the title the keywords and the description. A site is priorited to a close matching title to the search terminology. Keywords should be researched to fing the most accurate or related word which must accuraely depict the content of the page. Equally the description must match the content. Search engines scan meta descriptions, titles and keywords against the site pages. If they do not match then the will simply not post them high up in the results. Clearly when this meta data is limited to a finite number of characters, then it is in the interest of the site owner to drive the right traffic to the site rather than mislead the wrong ones!
Wow, I think my brain is in overload. I now am off to Tweet my website. Yap Yap OK UK free classifieds and shop hosting.
Monday, November 30, 2009
Friday, November 27, 2009
I'm Stumbling
OK peeps, although I seem to be my own solitary follower. Never mind. It will make great research for my book when the time comes.
Well I am officially a stumbler. Granted its not as easy to get noticed as Twitter or Facebook. I haven't quite understood the way it works but since I was unsuccessful in starting my word press blog earlier today, I felt the need to embark on another Social media site to further develop my marketing plans. Today our new UK classified site has received 45 clicks from Twitter. Not as good as yesterday but I have been over absorbed in other social media.
We are still in Beta and now want to convert our hits into registered users. Not sure how to do that yet but watch this space!
Social Media and Alexa Ranking
Tweeting is being neglected today, hence only a 4 clicks. Not great seeing as I had so many click throughs yesterday, so I shall just take a moment for a tweet. Ok in less than a minute another 3 clicks.
My limited exposure and knowledge of Social Media is clearly not a problem as our Alexa rankings have increased by 90% in a week. Admittedly we had alot to do considering we were ranked at over 23 million 2 weeks ago. We are now sitting at an Alexa ranking of 2.8 million, so a vast improvement. I have found that linking my blog to my tweets has encouraged a higher following on Twitter. I have yet to master the art of followers on blogger but my blogs are public and are being read by my Facebook fans and my Twitterers. I have also yet to master the art of publishing a customised header on wordpress. I currently have a little blue question mark where it should be.
Anyway the long and the short of it is, by linking my blog to twitter as well as my facebook page I have upped my following, varied my tweets and gained enough click through to up my Alexa ranking. These are currently the only marketing tools we are using.
So excuse me while I Tweet!
My limited exposure and knowledge of Social Media is clearly not a problem as our Alexa rankings have increased by 90% in a week. Admittedly we had alot to do considering we were ranked at over 23 million 2 weeks ago. We are now sitting at an Alexa ranking of 2.8 million, so a vast improvement. I have found that linking my blog to my tweets has encouraged a higher following on Twitter. I have yet to master the art of followers on blogger but my blogs are public and are being read by my Facebook fans and my Twitterers. I have also yet to master the art of publishing a customised header on wordpress. I currently have a little blue question mark where it should be.
Anyway the long and the short of it is, by linking my blog to twitter as well as my facebook page I have upped my following, varied my tweets and gained enough click through to up my Alexa ranking. These are currently the only marketing tools we are using.
So excuse me while I Tweet!
Thursday, November 26, 2009
Banner ads and analysis
Well I had a very successful day yesterday. My click through on Tweeting was great. I had 59 clicks for about 15 minutes total work. I also had clicks through on Facebook. Unfortunately my google analytics is out of action so I don't know exactly but I am hoping that my hits will have been close to a hundred. Not bad for a site that we just started working on a week ago.
I was meant to be in a meeting today with the developer who has just finished the wish list function. As usual she has gone beyond our expectations and no doubt made a totally fabulous job of it. It has bought about a slight delay so our meeting is now on monday. Topic of the meet is banner adds, specifically the size, layout and rotations of banner ads.
My research has shown that certain size banners are more likely to work for the advertiser which clearly has consequences (or pound notes) for the web owner. Optimum sizes and position are paramount when dealing with digital agents. Rotating the ads is also significant. Users apparently do not like static ads, there fore we need to vary the advertisnig space either when the page is refreshed or on a timer. 3 rotations a minute seems to be a bit of a standard. However this also gets complicated as some banners are waited to enable some ads to appear for longer or more often than others.
Oh and for those of you who are interested. The wider ads work better. A newer size which is becoming more popular is the 728x90 header banner, which is lovely and big and should produce lots of revenue, rotated (for your pleasure) of course!
Till next time xx
I was meant to be in a meeting today with the developer who has just finished the wish list function. As usual she has gone beyond our expectations and no doubt made a totally fabulous job of it. It has bought about a slight delay so our meeting is now on monday. Topic of the meet is banner adds, specifically the size, layout and rotations of banner ads.
My research has shown that certain size banners are more likely to work for the advertiser which clearly has consequences (or pound notes) for the web owner. Optimum sizes and position are paramount when dealing with digital agents. Rotating the ads is also significant. Users apparently do not like static ads, there fore we need to vary the advertisnig space either when the page is refreshed or on a timer. 3 rotations a minute seems to be a bit of a standard. However this also gets complicated as some banners are waited to enable some ads to appear for longer or more often than others.
Oh and for those of you who are interested. The wider ads work better. A newer size which is becoming more popular is the 728x90 header banner, which is lovely and big and should produce lots of revenue, rotated (for your pleasure) of course!
Till next time xx
Ok back again so very quickly. I had to do some bit.ly links, which I love! I will explain more about them another time. Yap Yap OK has just joined Facebook. Here s the link http://bit.ly/7xXazp. (see its in bit.ly).
Facebooks is brilliant. I shared it with my friends and instantly had a fan. She sent it on and seconds later another fan signed up. For SEO purposes this is an invaluable tool. First my website gets seen, hopefully it gets some hits in particular uniques and the search engines can see a mega load of activity.
Now you may have noticed an illustration of my bit.ly link above. It is simply an abbreviation of what would otherwise be long link. This is important as Tweeting only allows you 140 characters. You really do not want 50 of them (or more) as part of a hyperlink. Additionally, you sign up for your bit account which tracks your tweets, the clicks from your tweets so that you can ascertain many of the analytics available. These include bar charts which shows clear and concise numbers of which tweets worked best. That enables the tweeter to best use certain words to encourage clicks.
Of course another key benefit is the linking and recognition that these sites bring. I am enjoying learning how these SN sites quickly help me generate traffic and blogging as I go!
Facebooks is brilliant. I shared it with my friends and instantly had a fan. She sent it on and seconds later another fan signed up. For SEO purposes this is an invaluable tool. First my website gets seen, hopefully it gets some hits in particular uniques and the search engines can see a mega load of activity.
Now you may have noticed an illustration of my bit.ly link above. It is simply an abbreviation of what would otherwise be long link. This is important as Tweeting only allows you 140 characters. You really do not want 50 of them (or more) as part of a hyperlink. Additionally, you sign up for your bit account which tracks your tweets, the clicks from your tweets so that you can ascertain many of the analytics available. These include bar charts which shows clear and concise numbers of which tweets worked best. That enables the tweeter to best use certain words to encourage clicks.
Of course another key benefit is the linking and recognition that these sites bring. I am enjoying learning how these SN sites quickly help me generate traffic and blogging as I go!
Blogging on the Job!
This is my first blog, and my very first posting on blogger. So a brief intro is called for
We have just launched an online internet site. Whilst the talent within the group is far stretced, mine is rather limited. One of my tasks is social networking sites. This I am finding fairly easy. After all I am fairly sociall and like most of the rest of the world I have a Facebook page.
Twittering is so much fun and so responsive. I keep a window of page views on my bit.ly account which has been a revelation to me. I love bit.ly and I will talk more, or should I say blog more about it later. Another of my temporary tasks, is minor SEO. We are waiting for a new member to jump onbaord. Meanwhile, I in all my ignorance is having a go.
Coming to terms with the terminology is in itself terminal. I have no idea what technorati is or how to use Reddit and Delicious. I tried Stumbleupon but analysis hasn't shown, so more patience needed.
Sorry I need a short break to tweet via bit.ly. This is wonderful. In a short 2 minutes I received 3 more clicks. I could do this full time. Clearly I need to get a life but meanwhile I will work my way around the SN sites untill I can bear to google some of the more difficult yet necessary requiremnets of website indexing.
Until next time...xx
Subscribe to:
Posts (Atom)
