Friday, December 10, 2010

Back To Basics

YapYapOK Free Classifieds  229k Alexa Google Page 1

Other work as well as an inconsistent internet connection means that I have been unable to devote much time to the blog.

I am currently working on 2 other sites which have been launched within a couple of weeks of each other.  Its so exciting to see so much movement so early on is possible with a new site.

Alexa ratings are jumping hundreds of thousands at  time seeing both sites at a approximately 3.5 million ( both over 4 yesterday), little work is required to see this.  The firts thing to do is download the Alexa toolbar and keep the tabs of both sites on.  

The meta data has been updated to contain keywords, the urls were chosen to reflect the keywords and the content matches on the home page.  These fundamentals give the sites a great chance to be spotted by the search engines.

A  link campaign will follow to kick start the sites to make the search engines take notice.

Its exciting to be back at the beginning of  web sites knowing that the SEO I have learnt can be implemented relatively quickly & cheaply by outsourcing much of it to Fiverr.

I will be responsible for articles, and content as well as blogs and keyword anchors.

YapYapOK Free Classifieds  - no ordinary Free ads

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Friday, December 3, 2010

Free Classifieds Christmas Ideas

YapYapOK Free Classifieds 225k Alexa Page 1 Google

There have been so many new adverts that it has been a little difficult to choose which to blog about.

However as an animal lover I was drawn to these.  I am fascinated with snakes and these are particularly cute.  They are Piebald Pythons and Albino Ball Pythons.  Much as I admire them I doubt I could keep them as pets, I am much more of a dog and cat keeper.

As a golf widow and the wife of the most difficult husband to buy gifts for I also favor this golf club groove sharpener called Groovefix, a brilliant gift for golfers at only £14.99.

A truely unique advert for those who believe in the power of positive energy is the one for the Reiki Healing Circle.  

Whatever your looking for, there are some excellent innovative gift ideas available now.

YapYapOK Free Classifieds - so much more than just a Free Ads site!

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Tuesday, November 30, 2010

Invisalign

YapYapOK Free Classifieds 224k Alexa Page 1 Google

Last night I got caught in a bidding frenzy on Ebay.  I love Ebay, I love the rush and the exhilaration of the win.  Sadly that was not the case last night.  Having lost out on 2 recent auctions where I was the highest bidder but the reserve was not met, I decided to purchase my item through the Free Classifieds listings elsewhere.

Ebay definitely has its place, not least for the fun.  I just didn't have the extra 4 days 7 hours and 32 minutes to wait for the next auction where I may or may not be successful. 

The big advantage for me with my new method of buying was that I am not obligated, I will not receive negative feedback should the deal not go ahead, forever tarnished as an impossible buyer!

I love looking at the website first thing in the morning to see what new ads have appeared over night.  This is one of the more innovative ones for Invisalign in London.  Invisalign is a discrete, painless and invisible way to straighten teeth using a series of custom-made, virtually invisible aligners. Whether teeth are crowded, too far apart or have shifted since wearing braces, Invisalign doctor will help you gain a straight, confident smile.
 
YapYapOK Free Classifieds - much more than just a Free Ads!

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Saturday, November 27, 2010

Home to Let Birmingham

YapYapOK Free Classifieds Alexa 226k Page 1 Google

Population of newer Free Classifieds can be difficult at launch.  The obvious advantage of being on Page 1 Google means that the process is automatic.  Users see the name over and over again and the branding becomes easy.

I don't ever recall any of the major sites doing any kind of advertising campaign, outside of adwords.  Its simply search engine placement.  Of course getting on Page 1 is hard work and takes massive dedication.  Once the site is optimised its easy for the adverts themselves to do well in the searches.  Our stats now show more results based on the adverts themselves then on the main keywords - very encouraging.

We like property ads since they are well searched.  This one for a 3 bedroom property to let in Erdington.  There are front and back gardens, gardens and the house is well equipped - all for £600 a month.

YapYapOK Free Classifieds - more than just a Free Ads site!

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Wednesday, November 24, 2010

Massage Anyone?

YapYapOK Free Classifieds Alexa 229k Page 1 Google

I adore having a massage, as long as its with someone I know and trust.  I was lucky enough to have 2 very good friends train as masseurs at different times.  Each time I was the instrument of their training.  Maybe this is why this ad for a light portable massage table appeals so much.

Or maybe its because its pink?

You can forget the high spec super lightweight with dimensions here, only 11 kg.  The colour is just fab.

Sadly both my masseuse friends do not live nearby.   I am sure that there husbands are the reciprocators of their talents now.  Anyway for a brief moment I was able to reminisce about lying semi naked in front of the fire whilst covered in herbal oils,  hence the trust and knowledge of orientation!

YapYapOK Free Classifieds - more than just a Free Ads site!

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Sunday, November 21, 2010

Optimising Individual Ads

YapYapOK Free Classifieds 230k Alexa Page 1 Google


Free UK Classifieds continues to be on page 1 for Google.com and .co.uk.  Free Classifieds remains on page 1 in the UK and has climbed to the top of page 3 for .com  That means that there are only 11 places to go to be on the front page for our main keyword.

I have once gain used Fiverr for SEO services so this may result in a temporary drop whilst Google indexes the links.  I also need to write another article for spinning.

Many advertisers are advertising on YapYapOK over and over again.  Very often advertisers post on free classifieds sites to test the viability of the site. Re advertising is a strong sugestion that its working.

YapYapOK Free Classifieds sends all ads to a Twitter feed, not only is the advert available to all the thousands of followers but also to relevent Twitter feeds now incorporated on many websites.  This puts the adverts directly in front of the targetted market.  For example pet ads on animal websites.  This means that the market that the advertiser is appealing to and often unique is replicated on may pages on the web.  This exposure increases the opportunity of selling online.

Of course we do not rest on our laurels, we try to further enhance the advert by randomly picking and blogging about them.  The major benefit of this is the SEO, by creating an anchor text link of the advert we increase the chances of the adverts search engine rankings.  Since YapYapOK is well optimised with title urls and excellent SERP, it does not rely so much on the casual browser.

For example this advert for London second Hand Furniture not only points Google to the advert in the search results, but the url  contains the title of the ad with the avertisers keywords - http://www.yapyapok.co.uk/ClassifiedView/3347-london-second-hand-furniture-chesterfield-sofas-retro-chesterfield-from-189-at-london-bargains.aspx.

Google sees the keywords and the matching content and points to the page in search results.  Since the title with a back link is fed to Twitter, this creates another reinforcing link seen to be relevant to the search engines.

YapYapOK Free Classifieds - optimising all Free Ads

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Video Adverts

YapYapOK Free Classifieds 231k Alexa Page 1 Google

Our SERP is seeing an enormous increase in traffic, registrations and adverts.

Its particularly nice to see more and more advertisers using the embed video linking.  This advert which appeared over night for Jamaican Tours is nice in its simplicity.  The personal touch is a good seller and may swing it with his competitors,

I also really like the advert for personalized songs.  This is the second advert from this guy I like the idea of surprising someone with a unique gift at an affordable price.  Prices start at just £5.99 up to £19.99.  Mike Collins utilises the embed video so its clear what your buying into.

I have a someone special 70th birthday coming up next month, since this is the most difficult man to buy for then I am seriously considering this gift.  I just need to get hold of a few digital pics to send on.

YapYapOK Free Classifieds - the Free Ads site with video!

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Thursday, November 18, 2010

Home Workers Wanted

YapYapOK Free Classifieds Page 1 Google

Good to see so many new and interesting adverts appearing all over the YapYapOK Free Classifieds website.  The variety spans more than my imagination and there are now services from Foot reading, web development, Ipod repair as well as a couple more grown up services available.

Here is one for  home worker £250 - £500 per week working from a home computer. 

Keep them coming, we are randomly promoting them and every one feeds to Twitter.  That and Page 1 Google recognition means your ad gets noticed!

YapYapOK Free Classifieds - The Free Ads site that "works!"

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Wednesday, November 17, 2010

Source code & Positioning with Keyword links

YapYapOK Free Classifieds 230k Alexa Page 1 Google

I am currently working on another project and needed reminding of the SEO data for the Title, content and meta name.

In brief the Title should not exceed 80 characters only
The content/ description should be up to 250 characters , this is the length that can be dispalyed in many search engines to draw the customers eye
The meta keywords is subjective.  Many say that they should not exceed 250 characters or should not be crammed with keywords.  However many website owners simply place all their keywords in here since common sense says that the search engines will acknowleged it as long as this is matched on the content of the website.  As a rule try not to spam, repeat keywords & check out competitors who place well.  This should be give some indication of the success of the use of data.  Just check their page to see that it is mirrored in the content. 
This could be the small difference in positioning well.

The first words on the title and the content should be the main keywords.  So for YapYapOK it comes up as Free Classifieds. then UK Free Ads and so on.  As a guide look at the source code of the competitors.

Try to not repeat the words more than twice in the title as this may be seen as spamming.  Of course identifying keywords is a fairly large task although you can get someone to do it on Fiverr for you.  They should check site, do a thorough keyword analysis and get back to you.  Clearly if you have a niche such as Plumber in Brighton then Plumber is not going to do it. Someone searching for a plumber in Brighton is unlikely to be as vague as to search for plumber.  More than likely they will look for a location and this is where you can capitalise on the market.

Since plumber in Brighton is unlikely to be very competitive it should be relatively easy to corner the target market than say if you were appealing to a global market.  Clearly the number of searches will be limited but you should stand a chance of being within the top in Google with very little effort and reach only the customers you are looking to reach anyway.

More generic searches are much harder to find.  However placing ads and links wherever possible, including Free Classifieds sites increases the chances of promoting the websites through the search engines, so whilst you may or may not sell through these sites they all help with the SEO.  It is therefore vital to get links on as many Free Directories, websites, social bookmarks etc.  they all help your site to be acknowledged by the search engines.

Yesterday, for example, I was searching for Foot Readers.  The first 3 pages of Google were fairly well monotonised by just one Foot Reader via various articles and adverts - all free!  If I was looking for a Foot Reader it would have been difficult to miss her.  Similarly the Foot Astro Reader who advertised on YapYapOK Free Classifieds also came up in the first 3 pages with very little room for anyone else.

Advertising on Free Classifieds sites for SEO works- Start here! YapYapOK Free Classifieds - more than just a Free Ads site!

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Tuesday, November 16, 2010

Feet Reading.

YapYapOK Free Classifieds 229k Page 1 Google

My blog has been a little neglected and whilst Alexa has dropped a little, SERPs has increased brilliantly.  We are still on page 1 Google UK & .com for Free UK Classifieds.  For our major keyword Free Classifieds we are still page 1 Google UK but have climbed to page 3 position 3 (overall 27) so good things are happening.

A recent advert for a Foot Astro Reader caught my eye.  I contrary to the masses love feet.  I have had the benefits of attending a reflexologist for a little while & she was incredible.  Not only in the relaxation but also in her knowledge of the state of my health.  She was able within seconds of my first session to tell me I had a problem with the lower part of my spine, I had a spinal fusion when I was 21 and she could actually feel and identify the exact location with her hands.

I love giving foot massages to my husband and my son.  I also love getting them back!!!

Feet reading however is something I have not heard of before but it seems to be known in India where it is regularly practised.  So curious as ever ( I'm a Leo) I decided to Google it. It seems that there is a  difference between Foot readers and Foot astro readers.  Foot readers are extensions of reflexology where certain stresses etc are reflected in the way you walk or in the connective tissues that effect your foot posture.  Therefore there is some logic to it.  Foot Astro readings are given an astrological reading based on looking at your feet.  Whether they use the same logic applied to foot mapping is difficult to ascertain at least within the first few pages of Google.

For me, I would definitely have a go, if only to have my feet man handled!

YapYapOK Free Classifieds - A new class of Free Ads!

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Wednesday, November 10, 2010

SEO - Cheap

YapYapOK Free Classifieds 222k Alexa Page 1 Google

I am rediscovering Fiverr for SEO and other services.  I have found a company who guarantee top 30 Google.com in one hour. Sounds too good to be true but at $5 it has to be worth a punt.  Should this succeed then I will publish the site on my blog so that everyone can enjoy the benefits.

We are page 1 Google.co.uk for Free UK Classifieds but only on page 1 Google.co.uk for Free Classifieds.  We seem to jump all over the place for our main keyword in .com.  This has not been too much of a problem since out site is primarily targeted to the UK market.  Also to gain so much international traffic could cause issues with our database which is currently being addressed.  

Ads in the UK are up and international traffic is certainly secondary, however to become a recognised name in the global market and to release all the other domains associated with the site we will need to do better in global SERP.

The recession has hit hard in the UK so I am pleased to publish this ad for catering hosts and hostesses at an amazing £15- £20 hour.  Sadly you need to be in London since this is right up my street.

Still in need of more jobs, property and motors. So if you upload an ad, I will put it to Facebook, this blog and of course it will go to auto Twitter!

YapYapOK Free Classifieds - working hard to get your Free Ad noticed!

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Alexa Review

YapYapOK Free Classifieds 220k Alexa Page 1 Google

My interest in Alexa has diminished since the traffic I receive as a result of SERP is definately preferential.  Clearly to get in the top 100k would be a real coup but concentrating on this serves no real short term benefit.  I do expect that the increase in traffic will effect my ranking at some point although just now the correlation is difficult to see.

SERP is up, traffic is up ads are up but Alexa has dropped.  Consequently I had not visited the Alexa site for a while.  So imagine my surprise when I saw an independent review from a registered user giving the site 5 stars with this comment.

" Started to use this as a Free Classified site to sell my products. Have now started a shop which was free even for businesses. Have sold many product through the Twitter audience. I want this to do well as it works for me & I want to be give something back. Since the site operates as a free platform I felt that this was the least I could do!"

This is powerful feedback on a completely independent site which carries a lot of weight in this industry.  What's particularly nice is that when I looked up the profile of the user he has only published one review.  This reinforces his comment since he is not a serial reveiwer.  So thank you very much to 2right.

YapYapOK Free Classifieds - the appreciated Free Ads site which clearly works! 

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Monday, November 8, 2010

African Grey Parrots - Bargain!

YapYapOK Free Classifieds 221k Alexa Page 1 Google UK

Bonfire night has come and gone left the cat severely traumatised.  Another week of stray bangs will see him on a course of chlomipramine & possibly even counseling

We, on the other hand had a great evening packed with hot dogs, Guy Falkes, fire eaters and a um fire engine.  The fire engine served only to intensify the atmosphere although the resulting smoke may take a few washes to get rid of the smell.

YapYapOK Free Classifieds is still on Page 1 Google and climbing in position again.  There have been so many new adverts of various categories which has resulted in an enormous amount of visitor numbers.  My favourite ad is for a couple of African Grey Parrots.  I would love these and at that price for both of them its a real bargain!  My problem is that I am a cat lover, I fully intend to add to our "family" in the near future.

The YapYapOK Free Classifieds blog will continue to select adverts at random and publish them on the blog.  This gives ads extra exposure as well as SEO by using the item name as the anchor text of the ad page.

Clever hey?

YapYapOK Free Classifieds - No other site works harder to get your Free Ad noticed!

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Tuesday, November 2, 2010

Off topic - again

YapYapOK Free Classifieds Alexa 222k Google Page 1

Halloween has been and gone, but I am left with a slightly disturbed 10 year old who was told too many scary stories at the party he attended.  At the time it was mildly amusing but bedtimes have become an ordeal since he is now plagued with bad thoughts.

His dad says that he is "piking me" since it means I am sitting with him, visualizing happy memories involving various family occasions until he falls asleep.

I have no problem with this, it gives me a little more ( about an hour) bonding time.    I am a little concerned that he is indulging any ideas of the world ending in 2012.

I am sure that by the end of the week he will have gotten over it but will remember what a patient loving mum he has which will further strengthen our bond.  No ulterior motives there then!!

When Henry was about 5 he had a bout of sickness that lasted about a week.  A friend said that the best thing about this was all the cuddles you get.  So true, although clearly a cuddle free healthy child is preferable.

YapYapOK Free Classifieds is still on page 1 Google, so consequently visits and ads are up.  The first one this morning was for electronic cigarettes, there you go Donaldroy, a little SEO for you.  I have never heard of electronic cigarettes or e-liquid.  I only hope its not more contraband.  

Talking of contraband, time for coffee!

YapYapOK Free Classifieds - the UKs fastest growing ad site!!

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Monday, November 1, 2010

A return to Scribd

YapYapOK Free Classifieds Alexa 222k Google page 1

Our SERP on Google.com for Free Classifieds is now at number 39 so huge improvements, all others page 1.

As promised I have finally published the chocolate cake recipe on the forum.  The original is from Pioneer Woman but I altered it to preserve my arteries.  I have compensated with an extra egg to enrichen the mixture.  

I published this on Scribd along with a photo.  The good thing about Scribd is the number of views you get within a short time of publishing.  Within about 20 seconds of loading we were up to 44.  I guess that a title with Chocolate in it was the clincher.

Scribd have come under attack as they are now charging for downloading other peoples content.  The main issue is that they are not giving the publisher any of the funds.  Personally I have little issue with this. Publishers had always placed this on Scribd knowing that they would not be paid.  Scribd have running costs and I bet to get where they are now many millions has been spent.  

Many of the publishers have used Scribd as a free marketing tool, it seems a little off balance to me to expect such a one way relationship with a supplier.  It has without doubt been a great marketing tool for the YapYapOK Free Classifieds.

So clearly I have and remain a fan of Scribd.  In spite of this I opted that my publications are available for Free.  The reason being that I have now noticed that my recipes are no longer being downloaded even though the readership is still high.  

Some thinking top do, some SEO to do.  Befopre that, just a quick look at PW's food blog!

YapYapOK Free Classifieds - the UK Free Ads website with global visibility!!

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Sunday, October 31, 2010

SEO update

YapYapOK Free Classifieds 225k Alexa Google page 1

SEO update - really dependent on link building just now.  We have Page 1 google status ( both .com and UK)  for Free UK Classifieds.  Google UK still has on on Page 1 for Free Classifieds and we are on Page 5 of .com for Free Classifieds.  This is mainly due to linking anchor texts in articles and high PR sites.  I have also redoubled my efforts on Scribd with recipes from the YapYapOK Free Classifieds forum.  Scribd is an excellent way of anchoring text links to websites with content since there is no limit to the number of links that can be put in.  If you fear spamming then simply use the private upload.  The links are there and live but are not read and therefore cannot be reported.

If I have something of value to publish, ie recipes, then I tend to create public articles.  Anything a bit spammy goes into private documents.  Today I will be publishing a public and several private document. Since I am incredibly lazy - and it is Sunday I will use articles that I have had spun and simply download those.  This is an excellent way of creating many inbound links with very little work.

The result of all this SEO has created some demand on our server which is in need of some house keeping just now.  We are on it, so bear with us if it drops, remember its because we have more visitors and the ads are getting lots of visibility.

YapYapOK Free Classifieds - The high visibility Free Ads web site!

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Thursday, October 28, 2010

Ripe for Cooking

YapYapOK Free Classifieds 225k Alexa Google page 1

Having been totally distracted by Pioneer Womans blog, I became inspired to add a couple more recipes to my YapYapOK Free Classifieds  Scribd pages.  

My first was a quiche.  I love quiche, but a couple of quiche disasters means that I was a little unsure about the number of eggs that I put in as well as the dish I used.  Pioneer woman uses 7 eggs.  Other recipes call for a less generous 2.  I settled for 5, changed the quantity of fluids and then fanny'ed around with the ingredients.  Its not a hard and fast rule for the filling, whatever you fancy.

Yesterday I made meatballs.  I love making meatballs when I really fancy fannying in the kitchen.  Again I change the ingredients depending on what I have in the cupboards.  These were outstanding and worth the extra time of roasting the veggies for the sauce.  Check out the meatball recipe here.  

I made another chocolate sheet cake courtesy of Pioneer Woman - although I do change the ingredients a little.  Budgets, arteries as well as diabetes in the family means that I cannot use that much butter or that quantity of sugar in the topping.  I shall publish my recipe on the Free Classifieds forum (in a day or 2) for all those that feel the same.  This is still very rich, very chocolately and I'm certain that you wont miss the extra calories.  I also halve the ingredients to fit into a 7 ich tin with a loose base.   Why?  My family is small and Id rather make this more often and have it fresh.  

It's so quick and easy that I have gone from a woman who rarely bakes to making this cake several times in the last few weeks.

Today I am mainly out of the kitchen, having made meatballs for the five thousand I shall enjoy a day of uninterrupted SEO.  Except  its half term, I have a halloween costume to make and some tennis to attend.

Ooh and if your wondering about the title today, I bought a t shirt with this on and got called naive by my husband!  

YapYapOK Free Classifieds -  Full on!

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Sunday, October 24, 2010

Traffic

YapYapOK Free Classifieds 227k Page 1 Google

Traffic has increased to the point that rebooting the YapYapOK Free Classifieds dedicated server has been taking place every 3 days.  We now have to address the server issue to see what's necessary to enable large amount of traffic with minimum down time.

Fortunately this has coincided with more SEO so whilst we are still on page 1 Google UK for keywords we have dropped back on Google.com so traffic is limited to those who know us or UK only.  Had we also been on the front of Google.com then we would have "suffered" an even larger server overload with more down time.

Matrica has come out of Fiverr to offer a one to one service which we are experimenting with.  I will report back on the SERP improvements and should anyone require these SEO services then I can point you in the right direction.  First I would like to see the results.

Whilst I still report on Alexa, I no-longer take it so seriously.  One of the reasons being is that I had asked 4 people to download Alexa toolbar and keep the site on as often as possible.  This alone had a monumental impact on Alexa rankings.  Now we have real traffic, real numbers of searches & page views.  Time on site is up, site speed is down and browsing has increased.  The favours we had asked are no longer in operation, its kind of laxed & we cant keep asking.  So clearly Alexa sample was hugely skewed illustrating that it is true how web companies can have great Alexa rankings over private sites.

YapYapOK Free Classifieds - The Advertising site with real traffic

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Friday, October 22, 2010

Inspired

YapYapOK Free Classifieds 228k Page 1 Google

I have been neglecting my blog since I have been busy on a separate project.

I also managed to get on with some email housekeeping and cleared out my inbox, filed relevant emails and deleted a vast number of redundant ones and junk.

I have also been deliriously distracted ny Pioneer woman.  I think I must have been the last woman on the world to read her recipes and her blog.  It started after I found her chocolate sheet ake recipe which I decided to use for my sons birthday cake, a easy recipe for a non baker as well as being incredibly rich with just the right amount of sweetness.  From there I have perused most of her blogged recipes before progressing to her blog on the romance between her and her husband and then looking at all her family pictures.

She is the epitome of the modern housewife, mother, career girl.  Home schooling 4 children on a cattle ranch, writing cook books and managing a very well written blog with a gorgeous husband.  If by any chance you have not seen her recipes, then I I recommend you look here.  If you are pressed for time - don't.  Its far too distracting & I guarantee that you wont get your work done.

I did email her requesting that I publish a select few of her recipes on the YapYapOK Free Classifieds recipe forum - with a link of-course, I am still waiting for a response.  My guess is that she receives a vast number of emails, judging by the third party comments after every publication and just cannot get around to reading my email too.

However she has at least inspired me to think up a few more and get around to some suitable home cooking and re visit the YapYapOK Free Classifieds recipe forum.  

YapYapOK Free Classifieds - inspired and back on form!

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Sunday, October 17, 2010

There Are Only Winners

YapYapOK Free Classifieds 221k Page 1 Google

My son is clearly demonstrating that he has inherited my athletic prowess.  He came 2nd in a large junior golf tournament yesterday.  He drew on points with the winner but lost on the count back, or something or other.

Personally I think Henry should have won on  the small technicality of age - as he was just 10 on friday and the winner was 15.  There were 68 entrants.  

Since he has only played on a course a few times, this is a massive achievement.  The problem is that he will now get a handicap making further games harder.  Undeterred he now wants to win the next one.
Sadly he was unable to attend the award ceremony since he had tennis in the afternoon, that and the fact the steward forgot to make the promised call.  He was going to call if Henry had a placement - but there was too much chaos & organization to attend to.  Only when he stood announcing the results in-front of a crowd of about 300 (9 holers, 18 holers plus parents) did he go to say Henry, but instead announced "f..k" to all the parents.  Red faced he then explained to them that he had promised to call us in the event of a trophy.

Henry is over the moon, but cool. I am soooo proud and exceptionally gooey. 

YapYapOK Free Classifieds - A new class of Free Ads!

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Tia

YapYapOK Free Classifieds 223k Page 1 Google UK

SERP is down after a little Social Bookmarking but hoping to see the improvements within the next day or so.

We have been fostering a little doggy on behalf of a close friend.  She has today,  after a series of "meant to be" incidents been re-homed to the nicest couple who have fallen in love with her.  I am relieved and delighted that she has now found a permanent and loving home.  Its been a gradual process where she has had visits and walks to develop a bond with them.   She has along with her new owners & home a new name, Tia.

Dog fostering has so many benefits.  You can have all the advantages of having a dog but with few responsibilities. You don't have to worry about holidays and other issues that arise with having a full time pet and you don't suffer the sorrow of seeing them at the end of their life.  Tia is probably about 5 so she has a good long life ahead of her.  

So now its just the cat.  Not my cat, just one that turned up one day in search of some food.  He hasn't left yet.  Bizarre that he is the same colour as my pet who I had for 19 years and who died earlier this year.  His personality however could not be more different.  My boy was sweet and gentle and loved to cuddle.  This one has the cat version of ADH, but is full of fun & makes us laugh constantly.

So anyone out there want a pretty but lively grey tom?  Perhaps I'll put him on the YapYapOK Free Classifieds.

YapYapOK Free Classifieds - animal menagerie and fostering service!

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Thursday, October 14, 2010

Touching Base

YapYapOK Free Classifieds 225k Alexa Google Page 1

I have a very busy day trying to fit in work with my sons birthday.  He is ten today and wants a treasure hunt of his presents to make it more exciting when he comes in from school.  He has asked for a roast dinner and millionaires shortbread.  Dinner is early as he has tennis late on fridays.

So between treasure hunts, dinner, baking and working, I shan't have time to breathe.

On a positive note we had an record number of registrations and hits yesterday on the YapYapOK Free Classifieds.  We also had the highest number of UK ad placing in one day.

We have a prepared press release and are about to pay Fiverr to submit to a number of online publications on our behalf.

YapYapOK Free Classifieds - the fastest growing UK Free Ads

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Tuesday, October 12, 2010

Free Ad - Free Coverage

YapYapOK Free Classifieds 219k Page 1 Google

There has been a huge rise in hits as well as adverts.  This is of particular interest Ipod Repair since I recently discovered that our Ipod had a huge crack in the front screen.  The problem with Ipods is that they hold a great attraction for kids.  I am not sure quite how ours got damaged but apparently it was nothing to do with my son, hmm.

So by advertising on this free site, this company has definitely got at least one customer.  I hope that promoting it on the blog and the Facebook page they will receive more.

If you have a product/service to sell.   Do it on the YapYapOK Free Classifieds site.  Who knows, I may just be your first customer!!

YapYapOK Free Classifieds - blogging about YOUR Free Ads

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Thursday, October 7, 2010

Book Worms

YapYapOK Free Classifieds 208k Google UK Page 1 position 4

I am a bit of a book worm and have been systematically enjoying one good book after another.

My new favourite authors are Steve Martini and Mark Gimenez.  I also recently received as presents the first 2 of the three books by Steig Larrson.  The second one leaves on a bit of a cliff hanger. 

Since I buy all my books from an animal charity as second hand then the third in the series has proven a little difficult to obtain, as I could not wait to find out what happens to Lisbeth Salander,  I has to look at a book review to see if she at least survives into the third and final book.  I have in the past been guilty of reading the final pages of a book if my patience is stretched and always wish I hadn't.

Whist I love reading, trying to get my son reading books has proved very testing.  I did all the right things and bought a huge variety of childrens and previously baby books, dedicating time at bedtime to read.  He always loved it, often demanding rereads of The Gruffalo and many of the Roald Dhal books.

The issue comes after the age of 7.  The abundance of girls books is clear to all of us who have boys.  I know I have been reading forums recommending books for boys and there are many parents of boys asking where they can find books to inspire their sons to read.

Harry Potter may have a great following, but Henry hates all the bizarre names and loses site of who is who.  I sympathise with that since I too struggle with this.

On advice I bought a Famous Five book.  Whilst I enjoyed these books enormously, they are now so dated that they simply do not hold the same appeal.  The Magic Tree House series suits some, but not Henry, or for that matter me.

Its almost as if I know instinctively what he would enjoy, the same intrigue and adventure of Enid Blyton, with boys as the main characters with normal easy to follow names.  So if anyone has any ideas, please share them.

My time at work has been disproportionately compromised by my search.

YapYapOK Free Classifieds - A new class of Free Ads

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The Favour Bank

YapYapOK Free Classifieds 205k

I once read a book by Paulo Coelho, I can't remember which one since I have read them all.

It refers to a "Favour Bank", its all about helping and connecting people in need of help - just because you can.  Taking out of the "Favour Bank" leaves you with a moral obligation or a debt with the "Favour Bank".  Therefore once in a position to do so, it becomes your responsibility to help others.

In the book the "Favour Bank" was only available to those within a certain network.  I don't believe in this, I think we should help when we can to whomever we wish to, it should not matter if they are are not within that network.  Often those introduced to the "Favour Bank"  became in debt to it before they made any deposits, they should remember that!

Recently we have been helped no end by someone whom we have only known a relatively short time.  In deed we are very much in debt.  This is where I get a little lost, since I can't remember if we owe this person or if past favours we have done have simply been repaid.  Clearly we would love to be well placed to help our friend and shall at the first opportunity, irrelevent of the rules.  

Since my husband and I have been together we have often put ourselves out to help where we could.   I strongly believe that if you can either afford to help or if its merely spending time doing a little running around, no matter how inconvenient it may be, then you simply should.  At least you can hold your head up and know that you have fulfilled the bit of you that is human.

YapYapOK Free Classifieds has had so much help from SEO experts whom we have not even had the pleasure of meeting.  In all cases rapport has been built through email.  It reminds me of a quote I recently heard  "If you have knowledge, let others light their candles at it" - Margaret Fuller.

YapYapOK Free Classifieds - SERPING - with a lot of help from others!

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Monday, October 4, 2010

Matrica Gets My Vote

YapYapOK Free Classifieds

Cannot recommend Matrica highly enough.

Apart from all the great communication and work that she does for me on Fiverr.  I failed to produce an article for her with the latest gig.  So she wrote one for me.

I have given Matrica some great feedback which has seen a massive improvement in her orders.  She has always fed back to say thanks for the feedback and how much it helps.

She has done 3 article submission services for me in the last 6 weeks and said that the next one is on her.  I would not dream of taking advantage of this, since IMO her work is high quality and she deserves the repeat business.  I pay just $5 for her work of which she receives only $4 from Fiverr.  Each time I benefit hugely in SERP.  This cannot be said for every gig I order, although to be fair most have been extraordinarily great value. 

In particular I bought a gig promising 105 edu links on 35 sites all with 3 links each.

When I checked the data, there was only 23 sites with only one link.  I got in touch with the provider and they said they could not understand where the other links had gone.  I would have given this the benefit of the doubt but for one thing.  They only provided 23 sites, hence they must have known that they had not submitted to the promised 35, so clearly this was more than just a few missing links.

The gig was marked as late so I am sure they rushed the job to ensure payment.   If they had communicated with me, I would have happily waited for them to complete the job properly.  Since they are refunding me ( I requested that the job was just finished)  then I don't feel as if it would be appropriate to give bad feedback.  

It feels a little unfair since payment is so low.  The thing is there are a hundreds of other providers who I could have used who may have given a better service, and whilst fees are low, they mount up, I would not have chosen a gig with only 23 edu links when there are superior gigs offering more.  Had this not been a deliberate attempt, and there had been 35 sites then I would have overlooked the fact that they had only one link each and I had been deprived of 70 links.

My other favorite provider Doggydog is noticeably absent at the moment.  Since he provided a great  bookmarking service in super quick time I would like to remain loyal.  there are others who are providing the same service as him, but having had such a good experience I would have liked to have put the business his way.

YapYapOK Free Classifieds is still on Page 1 Google UK for both keywords and on Google.com for Free UK Classifieds.  I attribute most of my SERP to Matrica.  No where else could I have such great SERP for so little money.

YapYapOK Free Classifieds - Thousands of visits, Page 1 Google!

PS if you use Matrica, and I thoroughly recommend you do, mention that you saw it here.  I want her to know that she is appreciated!!

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Sunday, October 3, 2010

Property Listing Service

YapYapOK Free Classifieds 205k Alexa Google Page 1

For a limited time only we will list your property for you.   Email us at info@yapyapok.com with your phone number and address.  We will create your registration and send you the login details.

There are no listing fees, no seller fees and no catch.  Just send us the property description and a few photos and let us do the rest.

Ads are presented in a clean format designed to increase visibility and interest.  Upon saving the advert will go to a Twitter feed.  We will send you a link to your advert and you can send it to your Facebook wall by writing on the comments section underneath the main advert.  This feature can have a viral effect on the advert, the more its viewed, the more likely it gets put in front of your buyer.

So get in touch, let us list your property on our Free Classifieds - increase your chances of selling!

YapYapOK Free Classifieds - with a free of charge listing service.

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Inspired

YapYapOK Free Classifieds 200k Alexa  Page 1 Google

Reporting back from last weeks golf competition.  Henry came 7th out of 24 competitors.  Thats fairly good considering his lack of course experience.  He has a 1 hour lesson in an academy every Sunday where they practice driving and putting.  The other players are more experienced and most are much older with only a couple of his age, he is nearly 10.

Sunday so I am experimenting in the kitchen

We are having stovies with honey and mustard chicken with a hot tomato salad.

The difference is the hot tomato salad so if its a success I will post it on the YapYapOK recipe forum.

I am slow roasting the tomatoes in olive oil, a little honey, garlic  and some lemon juice.  Well seasoned with salt and freshly ground pepper.

When they are cooked I will add some chedder and grill until a little golden

Place on a bed of rocket and garnish with lots of basil.

Finally dress them with ev olive oil, honey, lemon juice, crushed garlic and add more crushed pepper.

I am reasonably confident since I did a similar one recently only instead of grilling with chedder, I added a good couple of tablespoons of finely grated parmesan in the dressing.  It was delicious with the picante pasta.

If its a disaster, I will not refer to this post again.  My failure will be published on the blog for all to see.  Check the recipe forum on the YapYapOK Free Classifieds site to see if it made it.

YapYapOK Free Classifieds - inspirational

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Saturday, October 2, 2010

Single Child Parenting

YapYapOK Free Clsssifieds 207k - Still on Page 1 Google

Its Saturday and I am off topic.


My son has disappeared for a day with his friends at their house.  Yesterday he was at another friends and he has a sleep over organised for next friday.

Tomorrow he has golf in the morning followed by 2 hours of tennis.  I feel as if I never see him.

The problem with only having one child is that you sibling rivalry can not exist.  Parenting, for me is a real pleasure and I love spending time with him.  We have always been a threesome and its been fun.  As he gets older we are very much a couple and there is a gaping hole that gets bigger the more independent he becomes.

I see now why pets become replacement children for either the childless or for those whose offspring have flown the nest.  Mayybe this is also the reason why being a grandparent is so special.

My current focus is our very naughty but adorable cat.  Having a child stilted my love of animals, I have now come full circle and would happily have a menagerie but for my husband.

I would love to take up horse riding again.  Go dog walking and have at least 2 cats at home.  Currently I am too busy to comit to anything but maybe as my son spends less time at home that need to nurture will become irresistibly strong.

I am curious to know if other single child parents feel like this too, I don't mean to generalise and would love some comments.

YapYapOK Free Classifieds

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Wednesday, September 29, 2010

Up Beat - Up Ranks

YapYapOK Free Classifieds 209k

A report on positioning since the last Matrica spin.

We are now number 3 page 1 Google.co.uk for Free Classifieds, thats an improvement of 4 places.   Free UK Classifieds is up one space to position 6 on .co.uk.

On Google.com our lesser keyword Free UK Classifieds is at number 7, a jump of 1 placement on page 1.  The huge jump, granted its easier when your on the lower pages, is for Free Classifieds on page 11 to page 4.  In fact the jump was so large that it took me ages to find it.

YapYapOK  is now placing at 38 on Google.com for our main keyword, Free Classifieds. Google searches for this are currently running at over 300,000 every month.  Traffic for a page one placement would be huge.

Once we have a page one position we will let the site brand itself to get more population.   SEO will be more maintenance to stop the huge drops that occur during large campaigns with lots of linking.  After that we will work on Free Ads as a keyword with over a massive 670k searches each month.

Free Classifieds sites do not rely on just the site description keyword to place well.  They also place for the adverts placed in them, particulary if the pages are well optimised, such as url titles.

I am currently having 10 edu links built.  According to consensus a PR0 one is equal to a PR10 .com link.  It will be interesting to see if this produces an even higher SERP.  I have read this before but the maths still didnt add up.  Ie 10 x 10 is still only 100, thats not a great campaign.  I think for these to be so well utilised by the SEO pros they must be more important than that!

YapYapOK Free Classifieds - upbeat and up ranks

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Tuesday, September 28, 2010

The difference between try and triumph is a little umph

YapYapOK Free Classifieds 208k ( todays only seo)

My son learnt to swim when he was 4 years old.  Despite taking him regularly and a once a week session with the school, he was not progressing at all.  We lived on the Devon coast, spent many evenings and weekends paddling or fishing or swimming.  We also had a small boat which we used for fishing and lobster potting.

The importance of Henry being able to swim was paramount.  I could not even get him to put his bare feet on the waves.  When he was 4 we went on a family holiday to Dubai.  There was a large circular pool about 20m across.  For the first time Henry decided to use the pool with me propping him up whilst wearing armbands.   For 2 days I tried to deflate the armbands but he sensed even the smallest decrease in floatation and insisted we blew them up again.  His desire to swim was zero.

Prior to coming away, childrens tv had been awash with adverts for some modeling clay called Floam.  Henry wanted Floam so badly that he begged me to buy it for his birthday another month away.

After an exasperating 2 days I had an idea.  I told Henry that if he could swim a width of the pool by the end of our 10 day holiday, then I would buy him all 6 colours of Floam.

He did not get out of that pool for 6 hours, he sat on the sunken internal bar stools and continued to dive and kick over and over again with a determination that surprised everyone who watched.  No one including me or his father was allowed near him whilst he continued jumping into the pool.  He swam the width of the pool that day, the goal not to swim, but for Floam.  The Floam cost me £24.99 and was the cheapest swimming lesson ever.  Floam taught my son to swim.

So why after all these years did I bring it up.  Well as much as he did not want to swim, he did not want to ride a bike.  Several bikes, several years and the patience of parents and grandparents in shreds, we had not progressed at all.  Again, Henry did not want to ride a bike.  His desire was zero and it got to be that he worked himself into such a state that we abandoned it.

He is now 9 and it seemed the only one in his class who could not ride a bike.  He could not understand why we had not pushed him harder since now he was feeling a little stupid.  Truth be-known, I am over protective and actually felt that it was fine that he couldn't ride, one less potentially dangerous activity for him to take part in.

2 days ago my husband borrowed a bike from a friend to see if we could try again.  Henry showed the same determination and commitment that he had when he learnt to swim, again he would not be supported.  The only help he asked for asking us to ride it so that he could see the technique himself.  He decided that he was going to learn to ride a bike himself that day.  It took no time at all and he did it.

It makes me so proud to see his focus and effort rewarded by achievement.  It is humbling to know that my young child can teach me a thing or two about what is possible when you set your mind on something!

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Monday, September 27, 2010

The Importance Of Domain

YapYapOK Free Classifieds 206k

I know I was not going to do more SEO, but a recent conversation regarding domain names came up and it was a topic I had not discussed previously.

A friend was saying that companies in Spain were using .es in domian names rather than .com and suggested that maybe there was more confidence in the Spanish name.

My take was that .com was highly competitive and if they wanted to SERP well in Spain then it made sense that they utilised this as part of the domain as the .com was so well saturated and competition would be less with a minority domain in the country where they are trying to market.  Equally it is harder to SERP well in .com with a local domain.

For example  YapYapOK is a UK domain and ranks on page 1 for Free Classifieds on Google.co.uk.  It does not on Google.com since competition is not only far higher but since .co.uk is part of the domain name.  

We rank on  Google.com page 1 for Free UK Classifieds despite this not being our main anchor or indeed the beginning of our meta data.  This is because Free Classifieds is our main anchor, main meta data and .co.uk is part of the domain name.

It would have been an advantage to be a .com to get to the top Google.om SERP but may have been a mistake for a more local, target market and SERP success in the UK may have been compromised since this would have taken much longer.

Additionally it is an advantage to have the domain name and the site content the same.   FreeClassifieds.com is easy for Google to SERP, it is actually SERP 1, it just belongs to someone else.

Since YapYapOK was originally targeted at the UK we registered the UK domain.  We also bought the local and the .coms for when we roll out elsewhere.

Unless your looking for a global placement, then it makes sense to register a local domain.  You can always register .com too.  That way you can SERP higher locally and spend time getting the .com version well ranked over time.

IMHO

YapYapOK Free Classifieds - still SERPing

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Sunday, September 26, 2010

What happened to Sundays?

YapYapOK Free Classifieds 211k

Woke up late with a million things to do.

My son has a day of endurance with a golf tournament followed by 2 hours of tennis.

That meant packing lunches for both him and his dad as well as making sure that he had his tennis clothes to change into en-route from golf. He is normally fed at the tournaments but tennis straight after has put pay to that.  He is a bit disappointed that he cant stay for the presentation as he remains convinced that this is the one he will win, despite not winning yet.

He has only played in 3 tournaments and only played a game less than 5 times.  Despite this he has a clear talent for the game, so much so that they bought the tournament forward so that he could attend.  Whilst I would love to encourage this more, our pockets are just not deep enough.  Tennis remains his true passion and one at which he excels, the costs of this are more than we can bear but failing him is not an option.

So I am left here today to think positive thoughts and to make sure he has a good dinner when he gets home.  I have some SEO to do, mainly content update and directory submissions.

School tomorrow means that I will have to do the ironing.  I am wondering what happened to those long lazy Sundays where we got up late, because we could.  We would go on long coast walks, in the rain and find ourselves in an old country pub for a relaxed lunch whilst the fire crackled and the rain fell.  

Evening would be spent with the papers and a bottle of wine ready to face what ever the week would bring us!

I miss Sundays.

YapYapOK Free Classifieds - working 7 days a week to get all free ads noticed!!!

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Saturday, September 25, 2010

A Change Of Topic

YapYapOK UK Free Classifieds 215k

Now that the SEO seems to be fairly well organised, I am considering changing the topic of the blog.  After all it has become more of a day by day report on services I have utilised that day rather than the trial and error SEO report that I once did.

Since we are not yet in SERP 3 for keywords or in the top 100k for Alexa then it would be foolish to assume that w have it all right.  So From here I will do a summary as and when appropriate on any new methods that I may have implemented and a report on where we position.

For the sake of SEO & anchor text  i will continue my Free Classifieds blog, I just need to decide what to write about........

YapYapOK Free Classifieds - more than just a Free Ads site

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Friday, September 24, 2010

SEO Maintenance

YapYapOK Free Classifieds 215k

Getting to page 1 Google is paramount for dream keywords.  We still have 1 keyword that we are working on that needs to propel itself on Google.com but once we have achieved this we will be working on our next keyword.

Even now this is much easier.  For a start we know what we are doing.  Secondly maintaining position is much easier than trying to climb. Having said that any kind of link campaign will usually set you back in SERP for a few days whilst Google "works" out the legitamacy of it.

Now our SEO will involve regular directory & article submissions as well Social bookmarks.  Twitter occurs on auto pilot via Tweet Adder as well as auto posting when Free Classifieds are saved on the YapYapOK web site.

Another automatic SEO feature is the Facebook integration which creates links to Facebook through the comments facility.  Both Twitter & Facebook are great for SEO, creating links as well as as being a completely hands free method of website optimisation.

So for the most part we have it covered and time will be also help gain the trust of the search engines as well as regular content updates.   

YapYapOK Free Classifieds - the classier Free Ads.

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Tuesday, September 21, 2010

Bouncing

YapYapOK Free Classifieds 211k

Very happy to report that the YapYapOK developer Helga is back online and back at work.  Sadly we are no longer working side by side but she is on Skype and its good to have her back.

Our SERP is behaving very oddly just now.  We are back again on page 1 of Google UK and .com for  Free UK Classifieds.  We have even climbed a place.  This is a little odd since this is not the one we use as anchor text or is it the first one in our meta title.  Free Classifieds has dropped 2 places but still on page 1 UK but now down to page 11 on Google.com

I genuinely believe this is down to page speed, after all visitor numbers are up, backlinks are up and bounce rate is down.  Until its sorted out we are going backwards.  Both in rank as well as SERP.  I actually have paid someone to sort this out.  The problem is that whilst he claimed to get this down to a few seconds, it has not made any difference to the site at all.  It does not help that my technological know how is non existant.

So today I will be treading water in the hope that we can at least maintain position until this is sorted out.

YapYapOK Free Classifieds  - a little frustrated, as you can probably tell!

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Monday, September 20, 2010

Branded

YapYapOK Free Classifieds 211k

We are very excited as it seems that my new friend Adam has discovered the source of the slow load speed.  We are expecting to see an increase in our Alexa rankings soon as our site traffic has actually increased  so it can only be our speed which is detrimental.

The same goes for our SERP which is currently up and down like the proverbial whores knickers.  Again after our once very stable SERP, it can only be as a consequence of our site speed.  I have to be careful not to over do the backlinks on Fiverr although the temptation to do so is immense.

Yesterday was competition day, whilst ads were slow, visitor numbers increased with the domain being used as the referral, a clear indication that this was ad generated traffic. You magazine has a massive readership, presumed at 5.2 million.  I think that is grossly over estimated as this is the readership for the main paper.  To assume the readership of the supplement is as high, is perhaps optimistic to arrogant from the reps.

I have to admit that I am a fan of the You magazine and in particular Liz Jones diary which is very close to the gallery pages where the ads appear.  If we assume 10% of this readership may have seen the ad then we are still looking at over 50,000 exposed to the YapYapOK brand name.  You mag has a shelf life of several days so hopefully the traffic and ads will increase over the next week.

YapYapOK Free Classifieds - getting branded!

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Branded

YapYapOK Free Classifieds 211k

We are very excited as it seems that my new friend Adam has discovered the source of the slow load speed.  We are expecting to see an increase in our Alexa rankings soon as our site traffic has actually increased  so it can only be our speed which is detrimental.

The same goes for our SERP which is currently up and down like the proverbial whores knickers.  Again after our once very stable SERP, it can only be as a consequence of our site speed.  I have to be careful not to over do the backlinks on Fiverr although the temptation to do so is immense.

Yesterday was competition day, whilst ads were slow, visitor numbers increased with the domain being used as the referral, a clear indication that this was ad generated traffic. You magazine has a massive readership, presumed at 5.2 million.  I think that is grossly over estimated as this is the readership for the main paper.  To assume the readership of the supplement is as high, is perhaps optimistic to arrogant from the reps.

I have to admit that I am a fan of the You magazine and in particular Liz Jones diary which is very close to the gallery pages where the ads appear.  If we assume 10% of this readership may have seen the ad then we are still looking at over 50,000 exposed to the YapYapOK brand name.  You mag has a shelf life of several days so hopefully the traffic and ads will increase over the next week.

YapYapOK Free Classifieds - getting branded!

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Sunday, September 19, 2010

SERPing UK & .com

YapYapOK Free Classifieds  206k

But we are back in favour with Google and returned to our page one position.

Free Classifieds is number 8 on Google uk
Free UK Classifieds is position 6 on Google UK
Free Classifieds is position 77 on Google.com - yes I knos we still ave 68 places to climb but we are getting there
Free UK Classifieds is position 7 on Google.com

So 3 page 1 spots and 1 page 7.  Not bad.  With this we have seen an increase in traffic already.  Clearly we need to get our speed up but its not as desperate as it was.  Google was just indexing all the links and held us back for longer than it had done previously.  I have another article to submit to Matrica on Fiverr.  Its ready to go but I shall leave it 2 more weeks before submission so that I don't irritate Google into low SERP for so long.  I think in future I shall organize a fortnight break between directory and multi spun article submission.  

So just in time for the competition our SERP is up, our visitors are up, our Alexa needs some work but that will come with site speed optimisation.

Another spot of good news is that we are finally listed in DMOZ.  Only took about 10 months!

YapYapOK Free Classifieds - serping

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Saturday, September 18, 2010

Rocking!

YapYapOK Free Classifieds 206 k - site speed only

Tomorrow is competition day so we are all geared up again to see what will happen.

We are still lower in SERP as a consequence of site speed, page 3 for both competitive search terms.  No amount of SEO is working since Google implemented penalties to enhance the users experience.  I am currently stuck in a rock and a hard place.   Unbelievably whilst I have been in touch with several companies specializing in this and not one has got in touch.  I expect that these companies have their work cut out since many of us are now in the same boat.  On top of this it is now the weekend so i will expect an influx of replies this week.

Its one thing to ID SEO techniques and implement them.  Its actually not at all difficult, just time consuming.  The problem is with speed issues is that it requires some server knowledge of which I have none.  I am also a little cagey about handing this out as we have a very complex site in a maze of stunningly arranged files which I am vaguely familiar as to the order but hopeless without my developer.  

Therefore I can only outsource this to consumate professionals who really know what they are doing.  It is not an advantage to try and do this without my developer  whilst the competition is advertised in the national press.  So I need to exercise some patience, not my strongest point.

On a positive note, YapYapOK Free Classifieds is enjoying increased positive feed back, not only from advertisers but also from the industry.  Its an ode to a great development team with progressive ideas at the forefront of web technology.  Its humbling to have such talent.  In fact according to one pro, who fed back "Your site rocks, just sort out the load speed and it will be amazing".

Great feed back, and one of very many!

YapYapOK Free Classifieds speeding up the SERP - well hopefully soon!

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Friday, September 17, 2010

Site Speed

YapYapOK Free Classifieds

Its been a frenetic couple of days but I have now got to the bottom of our dropped SERP.  We have lost our page rank due to site speed.  I have run some analysis on this and bizarrely one of the biggest contenders in our site reduction is the Alexa code which is costing us a massive 4 seconds.  The discussion over if Google should penalize is irrelevant since it does.  Many argue that relevancy is far more important than speed, Google defend this by saying that faster speed provides a better web experience for users.

So comply or die is the message here.

You can use this program to run a speed test against any website  http://www.webpagetest.org

Identifying the problem is great but it is not something that I can rectify.  This causes some panic as I have spent hours daily for months to get us to page 1 only to have been penalized by something I cannot remedy.  Since me developer extraordinaire is currently "holidaying" I am at a loss as to what to do.

Instinctively I want this fixed ASAP.  Its affecting Alexa, SERP and crucially visitor numbers. So now I need to find someone trustworthy and cheap who will pull out all the stops for little money, suggestions welcome!

YapYapOK Free Classifieds - ironing out the glitches!

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Thursday, September 16, 2010

Cheating with articles

YapYapOK Free Classifieds

Article writing is one of those necessary parts of SEO which can be a little dull.

The problem is that nearly always they are an exercise in PR.  For us its first explaining the whys of Free Classifieds, how to advertise, why YapYapOK.  After that you really need to use your imagination.  Obviously you can spin an article, to do it yourself is seriously dull, to employ software- dull and frustrating due to all the errors.

So yesterday having written yet another 600 word plus article on the benefits of Free Classifieds, I changed my mind about the software.  I decided that having invested the time and energy in the piece, I could send it to Matrica on Fiverr, she can spin it 400 times and submit for me.

I never need to look at the spun versions and the errors can exist with out my ever having seen them.

My double anchors on each article create a potential 800 back links.  Not bad for a days work!

YapYapOK Free Classifieds- a more efficient Free Ads!

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Tuesday, September 14, 2010

Strike While The Iron Is Hot!

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Google is busy indexing more Free Classifieds links so our SERP is currently temporarily down.  Its likely to go up again within the next day or 2 so I await with baited breath to see where we will place.

My SEO today will be in the form of articles, I will spin one on the Simply Free Article Spinner and submit all over my web 2.0 sites.  Additionally, time allowing, I aim to write a Squidcast promoting the Free Classifieds posting competition which is to be published in You magazine this Sunday.

My developer is currently away so site speed optimisation will have to wait until reasonably achievable.

I will mean while get a quote from another company to see if they can help, the developer is a little tetchy regarding access to her code.  Rightly so, her organisation of files etc is beautifully managed and to allow someone else in to start putting there own variation is probably more than either of us can bear.

Since the internet has been unreliable over the past few days, I have a back log of work to get through.  I must update my content before it gets old, this has to take priority over all else.

So before my internet goes AGAIN, I need to work

YapYapOK Free UK Classifieds - the busy free ads site!

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Still SERPing!

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Our Alexa is still on the down and it can only be due to site speed.  Visitor numbers, page views, ad postings are all up.  The other thing that is up since my last post on Sunday is SERP.  Whilst we figure well with Free UK Classifieds on both Google UK and Google.com.  Free Classifieds has only positioned well in Google.co.uk.

So I am delighted to announce that it is now another 8 places ahead of its position on Sunday - up to 74.  that means we only need to climb 64 places to be on page 1.  Its a lot and I am sure that getting to the top front 3 pages will be achievable quite quickly, ie another 34 spaces.  The last few will be a push. Considering that we have moved over 50 places in less than a week we are clearly satisfying Google tick list in SEO.

To put this in some ind of perspective, to enter Free Classifieds into Google.com will yield  226 million search results.  To place at position 74 is a massive success.  However it is also irrelevent in placement as far as visitors since few look beyond page 1.  This is why only a few websites really make it, particularly in such a highly competitive industry.  To have a unique industry where placement is easier for dream keywords.  The problem with unique is that fewer people browse for them.

YapYapOK Free Classifieds - Competing for SERP with the big boys.

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Sunday, September 12, 2010

Nearly There

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Today I will be mainly eating dust, whoops spinning articles.

I am dedicating my day to Simply Free Article Spinner.  If I can remember I will also write a Squidcast to promote the You magazine advert appearing this Sunday in the Mail On Sunday Free Supplement.  Did you know that You mag gets more readership than any other paid woman's mag in the UK?

According to stats its a whopping 5.2 million.  Clearly the number of readers who buy the paper will not all read the supplement but apparently its a good majority.  It fills us with some apprehension not knowing what the response will be.  The majority of Free Classifieds that have been posted this week are for masseurs, we really need to populate the property, cars and jobs pages, hence the competition in the press.

On a very positive note, I did an Alexa comparison between 2 very well established Free Classifieds sites. Both ranked at less than 3000 in the UK.  Whilst our Alexa was far higher, our page views compared significantly better, our bounce rate was lower and whilst our traffic was lower, it was not as much difference as I had expected.   What interested me most was the visitor pages.  I am certain that it is because our navigation is so easy, so more people will stay on the site to browse.  Also aesthetically, our site was inoffensive whilst at least one of the others was difficult to view due the busy layout, harsh colours and text.  This clearly illustrates that we need to speed up the site to improve the Alexa and to get the site populated to improve the visitors, its the last 2 pieces of the jigsaw to ensure success.

YapYapOK Free Classifieds more than just a Free Ads website

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SERPing up

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Our SERP is up.  We are now position 6 on Google.com for Free UK Classifieds, up one place, position 72 on Google.com for Free Classifieds, that's up over 40 places in a week.  On Google.co.uk we are on position 7 for Free UK Classifieds and position 8 for Free Classifieds, up one place.

That may not seem so much until you take into account just how competitive theses keywords are.  Additionally the sites that we are competing with for position are well established websites.   Pheonix on Fiverr, I must assume did his thing and submitted, despite losing the data to prove it.  He did provide snapshots in a zipped file which I was only able to open yesterday which at least illustrates a couple of hundred links.

So I will continue to buy backlinks at least every 6 weeks and to pay for Matrika to submit 300 spun articles every 6 weeks.  This will hopefully push us up one place at a time which suggest that in 18 weeks we could be in the top 3 places on Google.co.uk.  I expect better movement for our page 8 status on Google.com since its easier to climb at this placement. 

I have discovered a great free article spinner called " Simple Free Article Spinner".  The advantage that this has over others is that you get to choose the alternative text, some remains so you can see that it always makes sense.  Its a little time consuming but spending 20 minutes choosing viable alternatives means that you can spin this over and over each time giving an alternative article.  The others need so much grammatical changes that each one takes at least 10 minutes to change, one at a time.

I did have to watch the demo video, I recommend that.  Its easy to follow and well worth the 15 minutes to save the frustration of trying to larn it your self.  Paticularly for me who has never used such a program before.

Tomorrow I shall be concentrating on article spin and web 2.0 submissions using the sites I set up for my redundant link wheel.  I will use my one keyword with inbound links going to our Free Classifieds site.

Today I shall recharge my dwindling batteries, loosely speaking, my son has 2 friends over so the house will be in chaos, I shall be tied to the kitchen trying to satisfy their never ending hunger and get everything ready for school tomorrow.  A womans work......

YapYapOK Free Classifieds now higher SERP and getting more views than ever!

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Friday, September 10, 2010

Avoiding the Sandbox

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I have been revewing the stats of the site and we are up by over 30%, therefore the Alexa rank must be to do with the site speed.  The problem I have just now is understanding why.

What amazes me is that Alexa rank has a baring on ad revenue.  As a business i would not care at all how long a site took to load.  If they were getting high visit numbers that would be my primary concern.  After all viewers are happy to wait for the site to load it must be worth waiting for.  


Alexa also suggests that this slow load will likely affect your position in the search engine ranking, clearly not the case here.  So if Google has not penalised us, why would Alexa?
Our SERP has slightly dropped, not as much as I had expected and I am hoping that it is as a result of the recent directory submission service.  We are down 3 places on Free UK Classifieds and 3 places on Free Classifieds.  In general we slip over 10 places during link indexing, so I still am unsure if Pheonix on Fiverr carried out the submissions or not.  If we climb bac over the next day or so then I will have to assume he has and right the work off.  I will not be able to review his work as I cannot give a recommend when he has lost the proof of his submissions.  It would not be an honest evaluation.

I am trawling through the web 2.0 sites that I set up for my link wheels.  Whilst I disabled the "manipulated" links which saw the YapYapOk Free Classifieds site sandboxed I can still post no end of Free Classifieds in all of them whenever I choose.

The thing that most troubles me is that I saw a clear sandbox when Google dropped the site.  This happened twice.  The first time we implemented more than one SEO technique.  After I de-linked and changed the meta data we climbed back.  So when I relinked the wheel and was sand boxed within days it was clear that these "false" links were to blame.  This is fair enough, I was never really happy with the idea of linking non Free Classifieds sites with this keyword. 

So, the thing that bothers me, is how easy it would be to get a site sandboxed.  Forget hacking, sandboxing is very damaging to a website.  Not appearing in a reasonable SERP means that you can kiss goodbye your visitor numbers, your profits, your business.  I am sure that Google will catch up with this and disregard these links making it a pointless waste of time rather than a capital offense. 

YapYapOK Free Classifieds - so much more than just a Free ads website!

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