Tuesday, November 30, 2010

Invisalign

YapYapOK Free Classifieds 224k Alexa Page 1 Google

Last night I got caught in a bidding frenzy on Ebay.  I love Ebay, I love the rush and the exhilaration of the win.  Sadly that was not the case last night.  Having lost out on 2 recent auctions where I was the highest bidder but the reserve was not met, I decided to purchase my item through the Free Classifieds listings elsewhere.

Ebay definitely has its place, not least for the fun.  I just didn't have the extra 4 days 7 hours and 32 minutes to wait for the next auction where I may or may not be successful. 

The big advantage for me with my new method of buying was that I am not obligated, I will not receive negative feedback should the deal not go ahead, forever tarnished as an impossible buyer!

I love looking at the website first thing in the morning to see what new ads have appeared over night.  This is one of the more innovative ones for Invisalign in London.  Invisalign is a discrete, painless and invisible way to straighten teeth using a series of custom-made, virtually invisible aligners. Whether teeth are crowded, too far apart or have shifted since wearing braces, Invisalign doctor will help you gain a straight, confident smile.
 
YapYapOK Free Classifieds - much more than just a Free Ads!

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Saturday, November 27, 2010

Home to Let Birmingham

YapYapOK Free Classifieds Alexa 226k Page 1 Google

Population of newer Free Classifieds can be difficult at launch.  The obvious advantage of being on Page 1 Google means that the process is automatic.  Users see the name over and over again and the branding becomes easy.

I don't ever recall any of the major sites doing any kind of advertising campaign, outside of adwords.  Its simply search engine placement.  Of course getting on Page 1 is hard work and takes massive dedication.  Once the site is optimised its easy for the adverts themselves to do well in the searches.  Our stats now show more results based on the adverts themselves then on the main keywords - very encouraging.

We like property ads since they are well searched.  This one for a 3 bedroom property to let in Erdington.  There are front and back gardens, gardens and the house is well equipped - all for £600 a month.

YapYapOK Free Classifieds - more than just a Free Ads site!

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Wednesday, November 24, 2010

Massage Anyone?

YapYapOK Free Classifieds Alexa 229k Page 1 Google

I adore having a massage, as long as its with someone I know and trust.  I was lucky enough to have 2 very good friends train as masseurs at different times.  Each time I was the instrument of their training.  Maybe this is why this ad for a light portable massage table appeals so much.

Or maybe its because its pink?

You can forget the high spec super lightweight with dimensions here, only 11 kg.  The colour is just fab.

Sadly both my masseuse friends do not live nearby.   I am sure that there husbands are the reciprocators of their talents now.  Anyway for a brief moment I was able to reminisce about lying semi naked in front of the fire whilst covered in herbal oils,  hence the trust and knowledge of orientation!

YapYapOK Free Classifieds - more than just a Free Ads site!

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Sunday, November 21, 2010

Optimising Individual Ads

YapYapOK Free Classifieds 230k Alexa Page 1 Google


Free UK Classifieds continues to be on page 1 for Google.com and .co.uk.  Free Classifieds remains on page 1 in the UK and has climbed to the top of page 3 for .com  That means that there are only 11 places to go to be on the front page for our main keyword.

I have once gain used Fiverr for SEO services so this may result in a temporary drop whilst Google indexes the links.  I also need to write another article for spinning.

Many advertisers are advertising on YapYapOK over and over again.  Very often advertisers post on free classifieds sites to test the viability of the site. Re advertising is a strong sugestion that its working.

YapYapOK Free Classifieds sends all ads to a Twitter feed, not only is the advert available to all the thousands of followers but also to relevent Twitter feeds now incorporated on many websites.  This puts the adverts directly in front of the targetted market.  For example pet ads on animal websites.  This means that the market that the advertiser is appealing to and often unique is replicated on may pages on the web.  This exposure increases the opportunity of selling online.

Of course we do not rest on our laurels, we try to further enhance the advert by randomly picking and blogging about them.  The major benefit of this is the SEO, by creating an anchor text link of the advert we increase the chances of the adverts search engine rankings.  Since YapYapOK is well optimised with title urls and excellent SERP, it does not rely so much on the casual browser.

For example this advert for London second Hand Furniture not only points Google to the advert in the search results, but the url  contains the title of the ad with the avertisers keywords - http://www.yapyapok.co.uk/ClassifiedView/3347-london-second-hand-furniture-chesterfield-sofas-retro-chesterfield-from-189-at-london-bargains.aspx.

Google sees the keywords and the matching content and points to the page in search results.  Since the title with a back link is fed to Twitter, this creates another reinforcing link seen to be relevant to the search engines.

YapYapOK Free Classifieds - optimising all Free Ads

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Video Adverts

YapYapOK Free Classifieds 231k Alexa Page 1 Google

Our SERP is seeing an enormous increase in traffic, registrations and adverts.

Its particularly nice to see more and more advertisers using the embed video linking.  This advert which appeared over night for Jamaican Tours is nice in its simplicity.  The personal touch is a good seller and may swing it with his competitors,

I also really like the advert for personalized songs.  This is the second advert from this guy I like the idea of surprising someone with a unique gift at an affordable price.  Prices start at just £5.99 up to £19.99.  Mike Collins utilises the embed video so its clear what your buying into.

I have a someone special 70th birthday coming up next month, since this is the most difficult man to buy for then I am seriously considering this gift.  I just need to get hold of a few digital pics to send on.

YapYapOK Free Classifieds - the Free Ads site with video!

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Thursday, November 18, 2010

Home Workers Wanted

YapYapOK Free Classifieds Page 1 Google

Good to see so many new and interesting adverts appearing all over the YapYapOK Free Classifieds website.  The variety spans more than my imagination and there are now services from Foot reading, web development, Ipod repair as well as a couple more grown up services available.

Here is one for  home worker £250 - £500 per week working from a home computer. 

Keep them coming, we are randomly promoting them and every one feeds to Twitter.  That and Page 1 Google recognition means your ad gets noticed!

YapYapOK Free Classifieds - The Free Ads site that "works!"

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Wednesday, November 17, 2010

Source code & Positioning with Keyword links

YapYapOK Free Classifieds 230k Alexa Page 1 Google

I am currently working on another project and needed reminding of the SEO data for the Title, content and meta name.

In brief the Title should not exceed 80 characters only
The content/ description should be up to 250 characters , this is the length that can be dispalyed in many search engines to draw the customers eye
The meta keywords is subjective.  Many say that they should not exceed 250 characters or should not be crammed with keywords.  However many website owners simply place all their keywords in here since common sense says that the search engines will acknowleged it as long as this is matched on the content of the website.  As a rule try not to spam, repeat keywords & check out competitors who place well.  This should be give some indication of the success of the use of data.  Just check their page to see that it is mirrored in the content. 
This could be the small difference in positioning well.

The first words on the title and the content should be the main keywords.  So for YapYapOK it comes up as Free Classifieds. then UK Free Ads and so on.  As a guide look at the source code of the competitors.

Try to not repeat the words more than twice in the title as this may be seen as spamming.  Of course identifying keywords is a fairly large task although you can get someone to do it on Fiverr for you.  They should check site, do a thorough keyword analysis and get back to you.  Clearly if you have a niche such as Plumber in Brighton then Plumber is not going to do it. Someone searching for a plumber in Brighton is unlikely to be as vague as to search for plumber.  More than likely they will look for a location and this is where you can capitalise on the market.

Since plumber in Brighton is unlikely to be very competitive it should be relatively easy to corner the target market than say if you were appealing to a global market.  Clearly the number of searches will be limited but you should stand a chance of being within the top in Google with very little effort and reach only the customers you are looking to reach anyway.

More generic searches are much harder to find.  However placing ads and links wherever possible, including Free Classifieds sites increases the chances of promoting the websites through the search engines, so whilst you may or may not sell through these sites they all help with the SEO.  It is therefore vital to get links on as many Free Directories, websites, social bookmarks etc.  they all help your site to be acknowledged by the search engines.

Yesterday, for example, I was searching for Foot Readers.  The first 3 pages of Google were fairly well monotonised by just one Foot Reader via various articles and adverts - all free!  If I was looking for a Foot Reader it would have been difficult to miss her.  Similarly the Foot Astro Reader who advertised on YapYapOK Free Classifieds also came up in the first 3 pages with very little room for anyone else.

Advertising on Free Classifieds sites for SEO works- Start here! YapYapOK Free Classifieds - more than just a Free Ads site!

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Tuesday, November 16, 2010

Feet Reading.

YapYapOK Free Classifieds 229k Page 1 Google

My blog has been a little neglected and whilst Alexa has dropped a little, SERPs has increased brilliantly.  We are still on page 1 Google UK & .com for Free UK Classifieds.  For our major keyword Free Classifieds we are still page 1 Google UK but have climbed to page 3 position 3 (overall 27) so good things are happening.

A recent advert for a Foot Astro Reader caught my eye.  I contrary to the masses love feet.  I have had the benefits of attending a reflexologist for a little while & she was incredible.  Not only in the relaxation but also in her knowledge of the state of my health.  She was able within seconds of my first session to tell me I had a problem with the lower part of my spine, I had a spinal fusion when I was 21 and she could actually feel and identify the exact location with her hands.

I love giving foot massages to my husband and my son.  I also love getting them back!!!

Feet reading however is something I have not heard of before but it seems to be known in India where it is regularly practised.  So curious as ever ( I'm a Leo) I decided to Google it. It seems that there is a  difference between Foot readers and Foot astro readers.  Foot readers are extensions of reflexology where certain stresses etc are reflected in the way you walk or in the connective tissues that effect your foot posture.  Therefore there is some logic to it.  Foot Astro readings are given an astrological reading based on looking at your feet.  Whether they use the same logic applied to foot mapping is difficult to ascertain at least within the first few pages of Google.

For me, I would definitely have a go, if only to have my feet man handled!

YapYapOK Free Classifieds - A new class of Free Ads!

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Wednesday, November 10, 2010

SEO - Cheap

YapYapOK Free Classifieds 222k Alexa Page 1 Google

I am rediscovering Fiverr for SEO and other services.  I have found a company who guarantee top 30 Google.com in one hour. Sounds too good to be true but at $5 it has to be worth a punt.  Should this succeed then I will publish the site on my blog so that everyone can enjoy the benefits.

We are page 1 Google.co.uk for Free UK Classifieds but only on page 1 Google.co.uk for Free Classifieds.  We seem to jump all over the place for our main keyword in .com.  This has not been too much of a problem since out site is primarily targeted to the UK market.  Also to gain so much international traffic could cause issues with our database which is currently being addressed.  

Ads in the UK are up and international traffic is certainly secondary, however to become a recognised name in the global market and to release all the other domains associated with the site we will need to do better in global SERP.

The recession has hit hard in the UK so I am pleased to publish this ad for catering hosts and hostesses at an amazing £15- £20 hour.  Sadly you need to be in London since this is right up my street.

Still in need of more jobs, property and motors. So if you upload an ad, I will put it to Facebook, this blog and of course it will go to auto Twitter!

YapYapOK Free Classifieds - working hard to get your Free Ad noticed!

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Alexa Review

YapYapOK Free Classifieds 220k Alexa Page 1 Google

My interest in Alexa has diminished since the traffic I receive as a result of SERP is definately preferential.  Clearly to get in the top 100k would be a real coup but concentrating on this serves no real short term benefit.  I do expect that the increase in traffic will effect my ranking at some point although just now the correlation is difficult to see.

SERP is up, traffic is up ads are up but Alexa has dropped.  Consequently I had not visited the Alexa site for a while.  So imagine my surprise when I saw an independent review from a registered user giving the site 5 stars with this comment.

" Started to use this as a Free Classified site to sell my products. Have now started a shop which was free even for businesses. Have sold many product through the Twitter audience. I want this to do well as it works for me & I want to be give something back. Since the site operates as a free platform I felt that this was the least I could do!"

This is powerful feedback on a completely independent site which carries a lot of weight in this industry.  What's particularly nice is that when I looked up the profile of the user he has only published one review.  This reinforces his comment since he is not a serial reveiwer.  So thank you very much to 2right.

YapYapOK Free Classifieds - the appreciated Free Ads site which clearly works! 

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Monday, November 8, 2010

African Grey Parrots - Bargain!

YapYapOK Free Classifieds 221k Alexa Page 1 Google UK

Bonfire night has come and gone left the cat severely traumatised.  Another week of stray bangs will see him on a course of chlomipramine & possibly even counseling

We, on the other hand had a great evening packed with hot dogs, Guy Falkes, fire eaters and a um fire engine.  The fire engine served only to intensify the atmosphere although the resulting smoke may take a few washes to get rid of the smell.

YapYapOK Free Classifieds is still on Page 1 Google and climbing in position again.  There have been so many new adverts of various categories which has resulted in an enormous amount of visitor numbers.  My favourite ad is for a couple of African Grey Parrots.  I would love these and at that price for both of them its a real bargain!  My problem is that I am a cat lover, I fully intend to add to our "family" in the near future.

The YapYapOK Free Classifieds blog will continue to select adverts at random and publish them on the blog.  This gives ads extra exposure as well as SEO by using the item name as the anchor text of the ad page.

Clever hey?

YapYapOK Free Classifieds - No other site works harder to get your Free Ad noticed!

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Tuesday, November 2, 2010

Off topic - again

YapYapOK Free Classifieds Alexa 222k Google Page 1

Halloween has been and gone, but I am left with a slightly disturbed 10 year old who was told too many scary stories at the party he attended.  At the time it was mildly amusing but bedtimes have become an ordeal since he is now plagued with bad thoughts.

His dad says that he is "piking me" since it means I am sitting with him, visualizing happy memories involving various family occasions until he falls asleep.

I have no problem with this, it gives me a little more ( about an hour) bonding time.    I am a little concerned that he is indulging any ideas of the world ending in 2012.

I am sure that by the end of the week he will have gotten over it but will remember what a patient loving mum he has which will further strengthen our bond.  No ulterior motives there then!!

When Henry was about 5 he had a bout of sickness that lasted about a week.  A friend said that the best thing about this was all the cuddles you get.  So true, although clearly a cuddle free healthy child is preferable.

YapYapOK Free Classifieds is still on page 1 Google, so consequently visits and ads are up.  The first one this morning was for electronic cigarettes, there you go Donaldroy, a little SEO for you.  I have never heard of electronic cigarettes or e-liquid.  I only hope its not more contraband.  

Talking of contraband, time for coffee!

YapYapOK Free Classifieds - the UKs fastest growing ad site!!

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Monday, November 1, 2010

A return to Scribd

YapYapOK Free Classifieds Alexa 222k Google page 1

Our SERP on Google.com for Free Classifieds is now at number 39 so huge improvements, all others page 1.

As promised I have finally published the chocolate cake recipe on the forum.  The original is from Pioneer Woman but I altered it to preserve my arteries.  I have compensated with an extra egg to enrichen the mixture.  

I published this on Scribd along with a photo.  The good thing about Scribd is the number of views you get within a short time of publishing.  Within about 20 seconds of loading we were up to 44.  I guess that a title with Chocolate in it was the clincher.

Scribd have come under attack as they are now charging for downloading other peoples content.  The main issue is that they are not giving the publisher any of the funds.  Personally I have little issue with this. Publishers had always placed this on Scribd knowing that they would not be paid.  Scribd have running costs and I bet to get where they are now many millions has been spent.  

Many of the publishers have used Scribd as a free marketing tool, it seems a little off balance to me to expect such a one way relationship with a supplier.  It has without doubt been a great marketing tool for the YapYapOK Free Classifieds.

So clearly I have and remain a fan of Scribd.  In spite of this I opted that my publications are available for Free.  The reason being that I have now noticed that my recipes are no longer being downloaded even though the readership is still high.  

Some thinking top do, some SEO to do.  Befopre that, just a quick look at PW's food blog!

YapYapOK Free Classifieds - the UK Free Ads website with global visibility!!

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