Crankin' the rankin'

YapYapOK Free Classifieds Alexa Global rank 277k UK free ads 22k

Yesterdays Free Classifieds Google Ad campaign intiation was not as much as a headache as I had expected it to be.  They now have videos which teach you how to format your ad in the most dynamic way.  I have many of the usual suspects in keyword analysis but against the wishes of my husband, left out some significant demographics.  Its not through choice, but through budget.

We had always said that it would be a massive advantage to get the students on board selling on our free classified website.  Mainly because they are a little cash strapped and they have tend to spend a fair amount of time in front of a computer screen. So something had to give, Whiolst I agree there are a lot of older people on the net, (my mum can put most people to shame), they dont really compare in numbers to those in a slightly youger demo.  I really don't want us to feature on websites for saga.

If we want to really draw their attention and get them uploading free classified ads, then it may be as well to offer an incentive.  Frankly I would rather spend some of our budgets on incentives for users then on Free Classified marketing.  This is where we have something of an enigma, you see you need to spend the budgets putting the incentives where they need to be.

So I guess incentives and prizes will be put on hold for just a little while longer & promoting the FREE CLASSIFIEDS will come first.

YapYapOK Free Classifieds - more than just a free ad site

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Time to start Google ads for ning

YapYapOK Free Classifieds global Alexa rank 279k UK Free Ads Alexa 23k

I am bracing myself for some keyword analysis today.  That's not really the hard part, but  I will need to maximise traffic for a free classified site remembering to use site specific keywords that are less competitive and therefore less expensive.

I am not too concerned about this job, its implementing them after wards as part of my Google Ad campaign I am concerned with.  Its just not easy enough for the lay person to get use.  Google should take a leaf from Microsoft and do something more like Bing.  A combination of the two would be great.  The functionality of Bing with the keyword tool of Google.  That would be stunning.

Tomorrow I am hoping to get my free classified affiliation sorted out.  I have a few issue that I need to discuss with the developer prior to implementation so it may not be as straightforward as I am hoping.  I will only activate my ad campaign once the affiliation is in place to maximise viability.

My guess is that it will take 20 more days to get the rank under 200k.  I am hoping that I can speed it up with free classified affiliation as well as free classified keyword.

Perhaps my directory submissions as a Free Classified listing will have started working too, in which case we may surpass our targets very quickly.

YapYapOK Free Classifieds - so much more than just a free ad site!

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Directory Submissions

YapYapOK Free UK Classifieds 293k global Alexa UK FREE ADS 25k

My new tool to promote the Free Classified site is directory submission. I have used a well ranked SEO company to do this for me and for very little money they submit 100 directory submissions under the classification I choose, ie free classifieds.  I also do a short description which is transposed across all the directories.

Sounds fine, except they have, in their wisdom taken the title YapYapOK and put gaps in so that it is now Yap Yap OK.  In effect its a mispell.  I am not sure how significant this will be as we are recognised as the mispel by Google ( such is the way search engines work) however it may not work as well as it could do.

Fortunately another very new, but incredibly well ranked company will do 3000 directory submissions for us for $19.99.  Apart from the obvious exposure, we are also getting a massive number of back links which must enhance our rank.  On top of that they will also write articles for only $5 each.  Bulk discounts are available.

This company went from launch to an Alexa ranking of under 100k in 44 days, so clearly they know what they are doing.  It may be considered risky using an SEO company where English is not there first language to write articles.  Their website suggests other wise.  There blogs and informative content is grammatically perfect and makes easy reading for a technical subject, ie website SEO.  Unlike my own!

I have decided to use their services and see how we do before I do any recommends.  So watch this space.

With these new SEO methods implemented I am hoping to push the FREE CLASSIFIEDS easily up the next 100k ranks.  Maybe this is optimistic on my part.  Optimism has not let me down yet.  I have also decided to start a Google Ad campaign.  I am a little wary as I have had past experience of these.  Its not as user friendly as Bing, its more expensive and its easy to break the rules which results in suspension of your Google ads account.  I will continue the one with Bing as it bought a great number of visitors in and is still a huge market.  I will this time be a little more careful over the keywords I use.  I wonder how popular Free Classifieds is against FREE UK Classifieds, or maybe Free ads, or will I do better with adverts. I can feel a headache coming on.

A fresh set of eyes needed for my keyword analysis, and today is Sunday.

YapYapOK Free Classifieds - more than just a free ad site

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SEO success

YapYapOK FREE CLASSIFIEDS global Alexa 297k UK FREE ADS 25k

I am upping the anti and working harder.  Multiple blogging as opposed to multiple blogs is the way to go.  Ie no free ad blog duplication but recreating new blogs with lots of anchor text links across the media sites.

Another favourite I have mentioned is Scribd.  I am using anchor texts within recipes.  For example recipes I have published on the Free Classified forum with an about us.
See this link for Tandoori Chicken wraps.  The advantage to a site with a forum is that you can choose anything within your skill range and write about it.  The advantage of recipes is that we seem to have a preoccupation with food, so they get read.

Fortunately my mum is a qualified chef so I learnt very early how to manipulate flavour.  As a busy working mum with a husband that wouldnt know the difference of a cooker to a washing machine, I have also learnt how to make food taste nice - quickly.

I am only 5 ft 2 (ok a little less than that) so I have to be careful with my intake.  Consequently I see little point in eating anything that is not delicious.  Why waste calories on rubbish?

So multi blogging with anchor text links, Scribd, content update - am being forced now to add more recipes to our FREE Ad site to support Scribd as well as continually improving the already stunning functionality on this Free Classifieds seems to be working.  Additionally I have auto twitter and Exactseek.com for my ad campaign.  This ad campaign is driving my hit rate up no end.  Whilst I have read rumours of robots, I am still getting a huge hit rate which would have cost much more in SEO and is worthwhile in results. 

In my spare time, not that there is much of it at the moment, I am researching new ways to get ahead. I have a number of things up my sleeve regarding FREE Classified ad affiliate programs, one I am excited about so lets see if it comes off.

Clearly our SEO methods are working.  I am not sure how much quicker we could have done this with an expert on booard, but I am certain that the costs would have been prohibitive.  The good news is that I have illustrated you dont need an SEO expert or a big budget to launch a new site and get it fairly well ranked in Alexa.

We are still short of our target but this has been an excellent way to progress, it has also been a necessary way forward to highlight where we need to improve the free classified ads for all round user efficiency.

YapYapOK FREE CLASSIFIEDS still climbing, still working and so much more than just a FREE ADVERT site.

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Obsessing the rank!

YapYapOK Free Classifieds Alexa Global 304k Uk Free ads 25k

Such is my obsession with rankings of UK Free Classifieds I actually check them in the middle of the night.

I click repeatedly on the search box on the Alexa website until it has yielded to my demands with some upward momentum.  Sometimes this happens very early in the day making it a welcome report on my daily blog.  The last couple of days have left me waiting until the end to see any movement.

My impatience leads me to look at other sites whose rankings I also check to see if they have moved in case we have not progressed.  I am fairly certain that on any given day I can reel off the current Alexa ranks of at least a dozen sites which even the publisher would have trouble with.

The question is then, just how important is Alexa?

I still don't really know.  I do know that digital ad companies seem to place a lot of weight on it and demand a higher premium from  customers appearing on well ranked sites.

Clearly a well ranked site is getting more traffic, hence the ad premiums, but is that because they are well marketed or because they comply to a complex algorithym?

My guess is that its a little of everything, and guessing I am.  Since I create a huge number of anchor text links every day, update my web site content every day, Tweet every day and receive several hundred unique visitors every day, I think I've covered all bases.

Should anyone have an inkling of why else we care about our rankings ( surely if we are getting the visitors it doesn't much matter) then please let me know!
Mad that I am obsessed with something whose importance passes me by.  I can only say that I am driven by reaching my goal, not the prize at the end of it. Our UK Free Classifieds is 200k off target for this year.  If anyone wants to help drive our ranking just click on this link for FREE ADS.

YapYapOK UK Free Classifieds - not just a free ad site.

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Spamming Anchors

YapYapOK Free UK Classifieds Global Alexa 310,292, UK Free Ads, UK rank 25k

Still rocking in the UK but this free classifieds is driving ever upwards worldwide.

One of the Alexa "cheats" I am using is regarding the toolbar.  Since those using the toolbar will be over represented in the industry whilst highly under rated by internet users, then it is possibly safe to say that it is important to get some representation with Alexa and download the toolbar with your site saved as the home page.  Better still get a few friends to do it too.

That makes sense except, I have installed the Alexa code on this UK Free Classified.  Surely then the site can be monitored without Alexa toolbars in place.  I dont know.  However I am not prepared to take any chances.  So far we have a total of 8 computers all pertaining to have Alexa downloaded with our Free Ad site saved as the homepage.

As previously mentioned I am now writing several different blogs with different text & anchor text.  I am blatantly doing this in Ning, although I am still careful not to include too much in the same sentence, or so that it doesn't make sense.  No point getting penalties from the search engines.  Ning will be charging as from July, so I will not be using it to promote our FREE Ads anymore.  Untill then I will spam it with anchors.

I have read that Google will only acknowledge 2 back links to 1 website  from one page anyway.  I doubt that you are penalised for more, otherwise the UK Classifieds would not be climbing so well.  More likely that they have a line of code sayiong to ignore more than 2.  So again I am not taking any chances, as is clear here.

Off to spam Ning.

YapYapOK Free UK Classifieds - more than just FREE ADS

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One way linking

YapYapOK UK FREE Classifieds Global Alexa rank 317,479 -  Free Ads UK rank 25k

I forgot to mention that I have also opted for one way links via a third party.  Yes I know budgets are tight but I am simply not set up to manually submit 100's of links.  Frankly it would take too long & my time is more valuable.

For the sake of $14.99 each month I can have 100 one way links with a full description  (which I wrote), pointing to the best UK Free Classifieds.  There is no translation or communication issues as its all done clearly by email.

Certainly the workforce presumable in Ahmedabad or Bangalore will be grateful for the extra work which helps prop up their economy.  I hope that does not sound patronising.  I am stating a fact.  When I went to India, the average monthly pay was £10.  The resourcefulness and commitment to work illustrates what we can do when our choices are compromised.  Consequently they are now thriving against the tide of the economic catastrophe which has impacted so many of us.  We could learn from this maybe?

I also wrote a couple of separate blogs for MySpace & another for Ning.  So I am still hopeful for good things in Alexa for this UK Free Ads site.  The one for Ning was blatant anchor text links, but since I only have one friend on the network, then no one will be reading it.  I also managed another recipe with an about us bit on Scribd ( which I love) as well as my programming stint with the developer.

Our Free Classifieds site takes privacy seriously.  Due to requests, we now have the user name displayed against the Free Ad as opposed to the name.  Originally we wanted to show some transparency to the buyer and instill confidence.  We have another way of doing this now.  The changes, all being well will not be implemted for a couple of weeks as we have some other housekeeping issues to attend to.  Many small improvements, which are not always obvious continue to go ahead.  They may not always have the wow factor but they do enhance the users experience.

YapYapOK Free UK Classifieds - not just another FREE AD site

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Still Climbing!

YapYapOK UK Free Classifieds 317,479k  UK free ads rank 25k

Just when i was reconciling our Free Ads to have found its natural place, along comes a big jump and takes us closer to our goals.

So I am still hopeful to take this Free Ads to under 200k before any major advertising, maybe we can get to the top 100k.  So far the sceptics say no, but we have surprised them since they did not believe that this was possible. 

I have tried a slighltly differnt tack and need to have some time aside to push it further.  I will continue to experiment with my new improved SEO nad report back if it works.  No need to confuse if it doesn't.  Who knows Maybe we will see some larger movements  of the UK Free Ads in the next couple of days, I would like to see the UK Classifieds under 250 by the middle of June.    Free ad submissions & unique visitors are now consistently high, so perhaps I should be hoping for more!

YapYapOK The best in UK Free ads - we're not just a Free Classified site!

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Positioning?

YapYapOK UK Free Classifieds 336, 025k  UK free ads rank 27k

Our Free Ads is growing very slowly up the Alexa ranks now & I am wondering if we are rolling into our natural position.  We rose a little over 1000 places overnight.

I was hoping to take this Free Ads to under 200k before this happened enabling us a final push of hardwork before we started spending vast sums on advertising.  By growing organically we could easily identify and make improvements prior to any media campaign.  My concern lies in a dramatic increase in traffic prior to identifying any potential issues that results in large scale traffic. 

I could of course be getting carried away.  Maybe we will see some larger movements  of the UK Free Ads in the next couple of days.  We should, after all visitor numbers are still up and we have seen a large increase in Free ad submissions over the last few days.

YapYapOK The best in UK Free ads - were not just a Free Classified site!

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A short nonsense

YapYapOK FREE Classifieds global Alexa 341k  UK Free Ad rank 28k

I utilise all types of free social media to promote our Free UK Classifieds.  Its surprising how many there are.  The great thing about many of them is how interactive they are.  For example I use Posturous as a medium to distribute my blog which duplicates my blog across several different media of which I am a member.  There are several lacking & I copy my blog across to maximise back links.

According to several different sources these duplicated pages can be detrimental to SEO.  Since the  Free Classifieds has continued to grow in rank I have been loathe to change as I wasn't sure if this was untrue.  After all its no effort to copy my blog across and I have not wioshed to sacrifice rank as an experiment.

Now that our Free Classified site is progressing on a lower gear, it is the time to experiment.  I will therefore not copy to MySpace or Ning - soon to be redundant anyway.  I have decided to see what happens and towards the end of the week I will rehash some articles with as many links as possible and post these randomly.
I will have to be quick if I want some back links on Ning this week.  In their wisdom they have decided to charge for their social networking site.  I wonder if this will prove to be their downfall.

YapYapOK is a UK Free Classified that will stay free,  thats what the public want.  Its up to us to be innovative about how we generate revenue otherwise we will lose the revenue we have.

No SEO, no marketing, no hassle no fuss, no fee. Why wouldn’t you? Free online advertising with massive traffic. Now we just need you!

YapYapOK UK Free Classifieds - more than just a FREE AD site!

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Selling in a competitive market

YapYapOK FREE Classifieds global Alexa 341k  UK Free Ad rank 28k

The great thing about having a website to sell your product or service is that the world is your oyster.  Potentially there are millions of browsers just waiting to step into your virtual shop or office and do business with you.  Logically by  offering a great product at a competitive price then the orders will come flooding in and your site will be a success.  Spend a little more on a fantastic site, go live & wait for the orders to flood in!

Of course any one who has ever had a website knows how unrealistic this is.  Marketing a website can be more expensive then the good old bricks and mortar of the high street. 

Whilst there are millions of potential customers there are also millions of competitors, many with a much bigger budget than you and with established  ranked sites.  To get in now you have to be prepared to work extremely hard, to spend alot of money ( although cash alone wont do it) or quite a bit of both.  Right?

Wrong!  Free Classified sites are becoming increasingly popular as a sales medium for many small/medium businesses.  The problem with some of these sites is that the format can be difficult to navigate, or the ads are not displayed in a visually appealing format. Pay to list sites often have all the easy navigation but are becoming increasingly expensive.

YapYapOK is a UK Free Classified with a difference.  As well as individual Free Ads, sellers can create a free shop such as this one selling Northern Soul.  The ads are set in a visually appealing format with the option of a picture gallery and embed video.  This seller has utilised the Youtube to gain the embed code so that the ads have the music playing. 

All items within that shop are displaced under the main advert & subsequent pages so that any fans of this product can bypass the search & continue to browse in the sellers shop, thus maximising sales for that seller.

There are many other great functions of this free classified site.  YapYapOK continues to grow in popularity & searches are sending thousands upon thousands of visitors to this site every week.  The most popular searches are for homes, used cars and hmmm....shoes.  We also havelots looking for Iphones, games & clothes.

If you sell any of these or just one, then place it on YapYapOK Free Classifieds.  Not to is a missed opportunity!

No SEO, no marketing, no hassle no fuss, no fee. Why wouldn’t you? Free online advertising with massive traffic. Now we just need you!

YapYapOK UK Free Classifieds - more than just a FREE AD site!

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The only people with whom you should try to get even are those who have helped you.

The problem with rushing is that you can often omit the finer details.  Consequently the Alexa score of the best UK Classifieds site was noticeably absent yesterday.  For that I apologize.

YapYapOK  Free Classifieds global Alexa rank 345,897 UK rank for "The" UK Free Classifieds 27k

I am a little overwhelmed with a backlog of work at the moment.  My mum & my brother left yesterday after 2 weeks visiting.  it was lovely to have them but the after affects of treading water rather than attacking my escalating work load, means that I have fallen very short of my targets.  Additionally I am exhausted, I cant very leave my husband to cook for them as he does on occasions here.  So cooking was twice the work as was lunch ( I didn't know people still did lunch).  My brother has an enormous appetite.  There is never any left overs despite ample on the table.  My husband eats far less preferring to go back later for cold bites.  Since there was none he has managed to lose a few pounds.  So for that I am grateful.

I am also grateful for the time a& effort my brother took in doing one of the jobs on the site that he will continue to do when he gets back.  So this will more than make up for my time lost.  Updating site content is great for google, keyword and has great effects on my rankings.  So my small time issue now will mean that we progress because of his input.

This morning I did not know where to start, ironing the bedding that I washed yesterday, hanging out the towels, starting the dinner or blogging.  I also have quite a lot of work on the site which has gone neglected as well as more keyword analysis.  I have only seen the developer once in a fortnight instead of the usual twice a week. So its time to get busy again & catch up.

My son has very much enjoyed having his family over, he is left a little subdued now they have left.  He adores all his family and misses them not being on the doorstep.  So if your reading this, Henry says hi, we hope you had a good journey back and we will see you very soon!

Our UK FREE Ads global alexa rank has been steadily getting better but our FREE Classifieds UK rank has dropped a little.  I am waiting for some global yoyo-ing before we make any further dents in the budget.  Progress is getting slower but I am hoping to get under the 200k before this happens.  Since I have no previous SEO experience then I am unsure how realistic this is. 

I need to update my scribd account as I have found this to be an excellent SEO tool for anchor text links.  Until tomorrow.....

YapYapOK FREE CLASSIFIEDS - more than just FREE ADS

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A little luxury

YapYapOK Free UK Classifieds global Alexa rank    UK Free Ads rank

I am left wanting.  Its a little absurd & even obscene but a British Artist is coating the latest gagdets in gold and diamonds.  A £600 IPAD with a gold back & diamond encrusted logo looks every part the must have in bling culture.  The price tag is a mere £130,000.

Among these boys toys are gold Wii's at £300,000 Blackberrys, Iphones & a host of other luxury gadgets are transformed for the rich into Objets d'art.

OK so I know that a Free Ads site may not be the best selling medium for these gifts.  But I would love to host these peoples shop.  If only for the unique appeal that they bring.  Mr Hughes & his wife started the business nearly 10 years ago.  He believes his unique products beautifully crafted fulfills a niche for those who have everything.
Well I don't have everything, in fact far far from it but...if anyone out there feels so inclined, I would be very grateful for a diamond & gold encrusted Iphone.

Alternatively, please put them on YapYapOK, its more than just a free classifieds

YapYapOK FREE UK Classifieds more than just a FREE ADS
YapYapOK Free adverts

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Comp Culture

YapYapOK UK Free Classified Global Alexa rank  350,547  UK Free Ads rank 25k - more Classifieds yo-yo-ing

I have just been reading about a man in the UK who successfully registered his cat with three different bodies representing Hypnotherapists.  Apart from the obvious lack of industry checks it seems that the bodies themselves can be created by anyone who wishes to create one with no formal qualifications, since it is largely unregulated.

Frankly I am amazed that in today's society where every industry sector has come under increasing scrutiny that this escaped not just regulation but  with it litigation.

When we were in retail, we had a step up to the rear of the shop.  The step wad highlighted with black and yellow markings and there were several signs displaying a warning of the step.  Despite this accidents will happen and we played witness to several "trips" which 15 years ago would have been nothing more than a customer not watching where they were going.  Increasingly the victims of these blunders began to look for the sign with a view to sue us for damaged ligaments, limbs as well as pride.  they would have suffered immeasurable distress only made better by vastly inflated compensation made possible by no win no fee lawyers who are currently bleeding the country dry.

My husband was the victim of many litigious attempts.  Not once did he lose a case against him.  It does not stop over inflated insurance premiums to be increased ten fold over the course of just 3 years.  So who pays for this.  Ultimately the customer.  There is little no black market anymore, commitment to staffing has meant that sub contracting in a specialised industry has created elevated prices throughout the UK, insurance cover means that the days of having your house painted for a reasonable sum is no longer possoble.  Full scafolding with their premiums as well as the painters costs and premiums must also be accounted for. Clearly there is a need for health and safety but not ridiculous claims when it is evident that all procedures were properly followed. 

Such is the state of play that Torquay council in their wisdom chopped down some old and beautiful trees lining the streets of some important  historic  cliffs in front of the Victorian promenade.  This was to stop claims from anyone who fell from them whilst trying to climb them.  The rooting systems were playing a huge part in keeping the cliffs from tumbling and after they were cut down the roots rotted and a section of the prom, houses and shops were lost due to crumbling substrate.  Hmm, its not rocket science to see who will pay for this and it incredible that they were not accountable.

The compensation culture is unsustainable and ultimately will be deprived of its existance. 

Until then, maybe we should take the time to recognise this greedy industry for what it is.  An economic catastrophe which is plunging the country into further debt and many small businesses to go bankrupt.  Now we should all pull together to help the new government build itself back to where we once were.  To do otherwise is unpatriotic and irresponsible.

YapYapOK on its soapbox oh and also the best UK Free Classifieds.

YapYapOK Free Ads

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Alls Fair!

YapYapOK Free UK Classifieds  global Alexa 357,024 - UK Free Ads 24k

I have just read a headline on BBC news stating that brain scans can be used to detect liars.  No such need for me as I cannot lie.  Not to save myself or my nearest & dearest.  I once read that all children have a natural instinct to lie.  It can be advantageous n getting on later in life.  Obviously I am regressed in this department as you only need look at me & the colour of my face says it all.

I can't lie on the phone either.  I long gave up trying.  I genuinely think that no matter what, the truth can be explained where is a lie may get you out of trouble, it nearly always comes back to bite you.

Cheating, on the other hand I have no problem with.  The consequences of cheating are that you get caught, tell the truth and its a little amusing.  I cheat at everything.  Cards, chess, poker, quizzes everything.  I cheat against friends, strangers and even young children.  There are no exceptions.  I have been a bit surprised by how personally some people take it.  Its not serious, I always get caught but I don't care.

If I could have cheated the Alexa rank I would have.  Its fairly easy to frig at the outset but you really need to cover all bases if you want to stay up.  I am now desperate to get our Free Ads under the 100k barrier.  More development has been identified to improve site function but will continue ad infinitum. This will give search engines & Alexa increased confidence in this Free UK Classifieds.  We anticipate being the Fee advertising site of choice within a short space of time.  Inevitably there will be other sites with bigger budgets.  That's why we intend to listen to our customers & never forget our purpose, to provide a viable alternative to pay to list sites but with better function than all other free ad sites.

YapYapOK the UK Free Classifieds that keeps getting better!

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1-0

YapYapOK Free UK Classifieds Global Alexa rank 371,500  UK FREE Classified 24k

Chelsea won the FA cup & the premiership.  According to my family they were expected to do rather better than the 1-0 against Portsmouth.  A win is a win however, whatever the marjin.   Sadly Nottingham Forest did not win against  Blackpool which means that they will not be promoted to the Premiership.  Every Forest fan I care to listen to is suggesting a bias from the referree and from the linesman who called a legit goal offside.  If its true then they may find themselves superfluous to other league games.  Of course it may be just a case of sour grapes.

Web marketing is a little like football in that you pitch yourself up against a comparable  established site and measure your success in rank.  We have been excited to see our site surpassing the ranked one we were measuring ourselves against.  We have also measured other fairly stable sites for daily fluctuations.  If  sites drops a little in rank, then this is indicative of how our rank may be effected.  Up to now we have not dropped but we have seen a huge variance in the figures we climb.

The best UK Free Classifieds continues to climb in Alexa although the numbers we climb is significantly less.   Today is Sunday so I am giving the YapYapOK free ads a break from routine.  There will be no articles, no promo, just back links for SEO!

FREE adverts

YapYapOK best UK FREE Classifieds just got even better.

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Slick!

YapYapOK UK Free Ads Alexa 379,773 -  UK Free Ads  25k, yes a little yoyo-ing but only a couple of hundred

YapYapOK free UK classifieds continues to go in the right direction.  This week has been very pleasing as we have already grown 49k since last Saturday week.   This represented a growth  of approx 12%  of the rank.  We will soon get to a point where our rank settles and cannot grow until we get the hit rate up still further.   We will need to increase our current hit rate up by about 6 times to qualify for under 100k Alexa ranking.

Might sound like alot but I think that we can achieve this within the next 3 months.  Of course we will have to blow the budget a little to get there.  It was important that we got so far by ourselves, ironing out glitches and seeing where we could improve our service.  I genuinely think that our site is slicker than any other free classified site with more functionality and is a great viable online selling solution.

On the subject of solutions, I have just read on the BBC news website that the oil spill may be contained by absorbtion from human and animal hair.  Makes perfect sense.  Hair follicles are naturally designed to carry oil, hence hair grows greasy when unwashed.  Its rough surface and high surface area make it a very efficient absorber.

Hair & fur is stuffed into nylon tights to create a sort of baton and then lay across coastal areas, stopping the spill reaching the beaches.  Apparently this waste can be fed to earth worms who break it down into a petroleum based fertilizer.  Nice!

I am considering a BBC RSS news feed.  Would users like to see this on the home page.  Let me know!

YapYapOK Free UK Classifieds, altogether a better Free Ad site

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New site function

YapYapOK Free UK Classifieds Global Alexa rank 385,404  UK FREE Classified 24k

I have just done some keyword analysis on ExactSeek.com.  I am aiming for keywords which yield  a click through of over 0.8 hits per hour.  Some have been doing very well with an average click through of 2 or even 3 clicks /hr.  Others are doing very poorly at less than 0.2.

I have been averaging 22 hits per hour with all my words combined so this is clearly a great value campaign.  My reason for reporting is that I have a new keyword yielding 8.42 clicks per hour.  I only changed this 43 hours earlier and these are on days where my hit rate is actually below par.  So this is not even its full potential.  That means that this word which is a standard $4 per month is yeilding  an excess of 6000 hits per month.  I get discount for numbers so I am paying closer to $2.  That's a whopping 6000 hits for $2 or 0.0003 cents per click.

Improvements on the best UK Free Classifieds are the new moving adverts.  This means that all free ads appear in rotation on the home page and a side ad rotates on every page.  This gives adverts much more exposure to the browser which will hopefully create an improved conversion on sales.  These is no premium for this service, all FREE adverts get the same exposure.

YapYapOK best UK FREE Classifieds just got even better.

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Male Contraception - about time!

YapYapOK UK FREE Classifieds Global ranking 395,701  UK free ads 25k

Yes I am doing a little dance to celebrate.  We have done amazingly well having gone from 23million to under 400k in just a few months.  The ultimate is to go below 50k but I will be very happy with an Alexa rank of under 100k now.  Gone are the days of climbing 50k a day. its getting increasingly difficult to achieve a climb of a few thousand.  Having said that at least this FREE Classifieds is going in the right direction.

A couple of days ago there was an announcement of male contraception by ultra sound.  This is completely reversible, painless and non invasive.

As the mother of a son, I could not be happier to hear about this cutting edge technology.  It puts choice in the male arena.  Surely for girls too this must be a huge relief.  I am still convinced that years of articially taking hormones has left my body unwilling to produce normal amounts of progesterone which has left me with a sleep disorder.  I also think it is the reason for higher incidence of early menopause.

In my ideal, all girls will be vaccinated against rubella at 13.  All 13 year old boys will be sterile with ultrasound.  Only when they choose to have a child, hopefully in a responsible adult relationship, then they can have the procedure reversed.

Imagine the impact of reducing teenage pregnancies and multi father families.  Consider how this will create a healthier social system, not to mention freeing up the benefit system to care for those that need it.

In my world this will have massive implications reducing child poverty across the globe.  Yes I know that its still early, who knows what the repercussions will be. Is it really safe, and is it reversible for everyone.

In my world, by the time my son is 14 ( that gives them 5 years), it will be a tried and tested success and mandatory.  After all its not as if they can afford to support any little accidents, no matter how delightful they may be!

YapYapOK Free UK Classifieds, The nations best FREE ADS

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Ten out of Ten

YapYapOK Free UK Classifieds Global Alexa rank 406,869, UK rank 26k

I am off topic yet topical today so please forgive my blatant anchor text for the UK free classifieds.  I am waiting for Alexa ( again I insist its like waiting for the results of a general election ...... every day) for our UK Free Ad site

Yesterday saw the arrival of David Cameron at 10 Downing Street.  We commented how happy the Queen looked during the pomp and handover.  I dont envy him his job.  Its clearly going to be tough getting the country in any kind of economic strong hold having had all assets sold by the previous government.

Couple this with the tax break he has allowed as a compromise for the lower earners then this is going to be tough.  I am absolutely for having a higher tax threshold.  I just dont think the country can afford it at the moment.  The tax breaks need to go to the higher income tax bracket to encourage all the ones who left back into the country and get some money back into the country.  I know how that sounds.  I have never been in the higher tax bracket, but I did have a shop where we relied on the liquidity.

When the money stops coming in to support the retail, building or indeed any industry then we are all doomed.  In my shop when the money stopped coming I was unable to support staff thus compounding the economic problem.  The set minimum wage also meant that even getting a little help was no longer viable.

Far from being isolated, I knew from our reps that they had lost many of their customers and their own companies were having to lay off staff.  More unemployed or low income families were having to be supported with the only real benefits being the work shy who have no intention of ever working.  So tax goes up, a mass exodus results and there is no money left to share or support.

Luckily Nick Clegg does not believe in supporting those who wont work.  If they dont work when they are able then stop supporting them.  David Camerons speech outside number 10 seemed to reinforce this.  He stated that the UK needed to pull together ( that's the unions out then - BA staff are in for a shock), that we needed to build a more responsible society whilst maintaining support for those in need.

There have been many compromises on both parts in order to satisfy pressing policies.  Nick Clegg has agreed to drop his "mansion tax" and David Cameron has agreed to wait before raising the inheritance tax threshold. 

I have looked though the compromises reported in the news and I do feel that this could be indicative of a good strong government.  I am surprised by just how much I lean to the Tory policies.  I think that David Cameron is well intentioned, genuine and a humanitarian.  I hope that he is given the opportunity to rescue the country I love, its not going to be an easy 5 years for anyone, and we need to see more transparency in government and know why they impose policy changes so that the country gives them the time it needs to create a stronger more affluent society where we can all benefit!

Good luck David, and by the way if it doesn't work out between you and Samantha .......

YapYapOK UK Free Ads the best free classifieds.

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Dogmatic

YapYapOK Free Ads Alexa Global 406,869 UK free classifieds UK ranking 26k.

My eyes were opened to the delights of the Riot Dog of Greece.  There have been may riots in Greece, largely regarding political corruption as well as the scandals regarding the financial instability.  I am unsure how long these riots have been going on but Riot dog has been in the front line for the last 2 years.  Such is his universal popularity that there have been government warnings NOT to shoot the dog for fear of retribution.

Its a lovely story, one which the Brits love, such is their love for animals.  Consequently the Riot Dog Facebook page was started as an awareness campaign & is proving successful in securing his safety.  Riot Dog is fearless in battle & all photos show him at the front of all protests no matter how noisy and overwhelming they become.

I have decided to adopt this approach in gearing up my marketing campaign for the best UK free classifieds.  I must resolutely march forwarded & demand that some of the chores or at least the dinner on occasions are dealt with by someone else.  My role is to fulfill the marketing potential of free social media until such time that a heavier budget is necessary for this fabulous free ads site.  Everything else must be secondary.

I will be stubborn if necessary and the children will starve.  We will wear un laundered clothes or at least un ironed.  Dust will fall on the piano and homework will go unchecked.   I shall be riot dogmatic in my efforts.  Of course it will have to wait for another 8 days as we still have our family visitors and  I must make sure they are well catered for......doh!

YapYapOK UK Free Classifieds - setting the standard of how free ads should be!

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Blogging for ranks!

YapYapOK UK Free Ads Alexa 416,074 -  UK back on track 27k

I am currently a little distracted with the results of the general election which are still unclear.  I am reasoning that perhaps it would be a benefit to have opposing parties thrash out the finer details of political policies for the greater good of the country.  Nick Clegg is a bright boy as is David Cameron.  I feel that they are both in politics to be serve the country rather than letting the country serve them. 

Clearly having a megalomaniac as the Prime minister is of no benefit to anyone.  Maybe they need to rename it, the prime bit may have creates a huge inflammatory ego that is in desperate need of suppressants.

I think that it must be clear that we will have a change of government.  At least I hope as much!

Along with this distraction I have been very busy as I have my mum and my brother over at the moment.  I have therefore been neglecting Free Classifieds SEO ie; my blogs, my word analysis and my articles.  On top of this I am finding other stuff that really needs doing.

I must catch up with some content on the Free Ads news page as well as on the forums. Fortunately my Alexa ranks are going in the right direction else I would feel a little overwhelmed. So please forgive the short blog but there is not a moment to be had.

YapYapOK free UK classifieds

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A tired blog! Sorry!

YapYapOK Free UK Classifieds Global Alexa 428,805 UK 29k

So we are within the 20 -30k I expected with one day to go.  We are currently climbling about 6 k a day which is alot slower than before.  I really should measure this as a percentage now but even that will be alot less than before due to the stiff competition we now face.

A very brief run down.  Our ExactSeek.com ad campaign is goin great for us yeilding a click through of about 400 visits a day.  We also still have some organic traffic from Google and a fair bit from Bing.  I am still playing with my keywords and have another 2 yielding me a higher than expected resut.  Anything over 0.8 clicks per hour is a great return.  Some are 3 or 4 timetimes this.  Others are dismal at 0.2.  Fortunately we only have about 3 poor performers and 3 more under the 0.8 acceptable level.

Craigs List is a great one, Free ads or classifieds don't work.  Shoes is great, clothes is pants.  Home a star achiever, property not. I am tired of word analysis and had really hoped to put it to bed with a month of implementing them.  I have to say though that the result is worth it, tiring as it may be.

Its Saturday & I am getting wound down for pizza and wine.   Fingers crossed for Alexa tomorrow!

YapYapOK - a new class of free classified

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Waiting for results!!!!

YapYapOK UK Free Ads Alexa global 441,347 UK 27k

Waiting for the new Alexa ranking is rather like waiting for the results of the election.  The main difference being that we live this every day.

Ah so now you have a little sympathy for me!  I had fully expected to be under 400k by Sunday but if this weeks pattern is in any way indicative we will be about 20 - 30 k out.

I really should not be surprised as I had expected that this free UK classified site would get harder and harder to climb as we nearer increasingly difficult competition for rank.

Having said that our hit rate is consistently high with a lot of organic searches via search engines arriving on our pages, couple that with the number of pages that Google has for YapYapOK (220,000) then I am still optimistic for growth.

The developer is now insisting that to get below 400,000 at this time will be impossible.  I am looking to get our free classifieds below 200,000 within the next 4 weeks.

I am being a little more proactive with regards to population and marketing.  The most obvious being that we outsource to direct sales.  We can spend some money on media marketing and ultimately still struggle to fill some of the voids within some of the categories.  In particular the used car category could really do with some ummm.....cars.  Thousands of unique visitors search for used cars and arrive on our site.  We have nothing to give them.

No one likes to go first so it may be that we either buy the data or outsource for canvassing.   Despite the limited product range the sales are hugely successful.  This may be down to the distinct lack of competition within the site between sellers or because of the RSS feeds the ads are sent to.

Either way, its not important.  What matters is that the UK free classifieds works as an efficient method of selling.  Free ads are easy to post and functionality is superior to all others.  Since we get the hits, we know that population is now necessary for the overall success of this UK free ads.

So give it a go.  One or one thousand and one, there's no limit to your the amount of free adverts you place.

YapYapOK Free UK Advertising & shop hosting.  A new class of classifieds

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A quick update!

YapYapOK Free UK Classifieds Global ranking 441,347.  UK 27K

So Alexa is going in all the right direction except for a slight drop in the UK.  To be fair I see larger drops than this with more established sites at higher ranking so it is to be expected.  It may be the result of just a few less visits which was the case yesterday.  At this point its difficult to know.  Perhaps we will start to see a little yoyoing in the rankings.  I hope not, but shall be prepared.  We did jump by 6000 in our global rank so we cannot complain

I have found that apart from my traffic from ExactSeek.com, which is now thousands of uniques every week, I am also getting alot of organic traffic from Bing.  They are delivering visitors to me on specific keywords which I had tried as part of an ad campaign with them.  The campaign was a very low budget adword system, much the same as Google only ever so much cheaper.  Consequently within 2 weeks the budget was spent.  I am however still getting traffic from Bing with those keywords although the traffic is now organic, ie free.  I am now thinking of doing the same with Google but will probably wait until either our rank or our population improves.

I am finding the marketing relatively straight forward. Dedication commitment & persistence are paying off.  The advantage of the way that Google now works is that hard work and understanding will get you there.  This allows a better browsing experience for the user.  Gone are the days of throwing money at sites with poor content to rank well.  Its like putting a rubbish shop in a prime spot in the high street.  Curiosity will put the browser on the site, but they are unlikely to return. 

What is the point of Google putting that site on the front page if no one puts their foot in the door.  Now content & glue play a far better part in getting up the ranks then big budgets. 

This is also the reason why we will wait for more population before we pay more for advertising.  Not of course that we are relying on waiting.  We are considering an assortment of different  strategies before we progress further. 

Once we have a higher population of cars, jobs and houses then our rankings will really progress.  Its important that we become the Free classifieds of choice for our users.  So we dont rest on our laurels.  We already have superior functionality to any other sales system on the internet.  All Free Ads are sent to Twitter automatically.  There are picture galleries and embed video as well as free shop hosting.

Its almost a risk free business start up for anyone considering retail.  You can start a second hand bookshop such as this one.  If it works then you can expand it so that you buy in stock with which to profit.  You can free lance for property or car sales at no cost and very little effort.

I particularly love the embed video which uses the Youtube link to help promote your goods.  This Northern Soul Music Shop always adds an embed video to play the music he is selling.  All shop items are displayed under the main Freead for easy navigation for interested buyers.

In addition to the functions we also have the customers. Our visitor numbers are growing and we are getting thousands of browsers looking for homes, property and cars.  We just literally now need the product.  We do have a fair number of ads on the system now, what we would really like to see is this ad number growing.  If you have a product or service that you want to advertise.  Advertise on this free UK classifieds, its easy, its free & you might just increase your income.

YapYapOK FREE advertising and shop hosting

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We are on Auto Twitter!

YapYapOK UK Free Ads Alexa global rank 454,290 -  UK rank 26k.

The last few weeks have seen some subtle development work on the site.  I actually get involved with the developer and we program together.  More often than not these development changes have to take into account that some users will have little knowledge of uploading adverts, so we make it as easy as possible.  For example, every free advert has a default category and sub category now.  This enables ads to be found in the correct master category should the user not continue through the editor, prior to this they would exist but could not be found.

Another improvement was the currency sign.  Whilst the intention was to have a UK Classified site, other advertisers from the US and Europe have been advertising with the pound sign.

Todays improvement however was the most exciting & also frustrating.  I had wanted an auto Twitter feed which enabled both the title and the price of ads to be sent to Twitter together with a link back to the advert.    One (of many) complications was the fact that the links are generally sent as shortened links since the URL itself may be over the 140 character limit imposed on micro blogs.

We had also to allow that some titles would exceed the character content allowed by Twitter.  We did not want to impose a restriction on the Free Ad title as that is the main selling headline that the seller chooses to market his/her ad.

By using an api from a short URL exchange and incorporating that with an auto Twitter api we were able to create the correct program with which to post a link to the correct page.  We selected the specific parts of the editor and programmed in a contingency allowing characters for our shortened URL as well as the price.  Therefore should the title exceed the prerequisite characters which added with the link and price then it drops the price and the tail end of the title to allow the main part of the title and the link to the advert.

Whew! I can't tell you how my brain was scrambled after this session.  My understanding and respect for C# is at an all time high.  I also have an even higher regard for the patience of my developer and her incredible neat approach to how she "files" her systems.  Even I can identify the individual pages and programs in her system such is her attention to tidying and labeling everything into its correct location.  Every piece of open source used has a reference so that she knows where it is from.  It is this constant filing & referencing that makes the tasks in hand a little longer. 

In programming mode she gets carried away coding quickly as she sees the code in her head come to life on the page.  But immediately after it is tidied, files and referenced, never does she put it off to forget to do it later.

This constant attention to detail is predisposed by her birth sign (virgo).  Mine on the other hand is far harder to control (leo).  I fight all natural instincts in order to pay attention to the finer details.  My ideas are never ending, my demands overwhelming and my patience.......hmmm what patience?

I look forward to next week with some new changes which I am incredibly excited about.  i would love them to be implemented now (patience) as I feel that they are such a compliment to the site.  Our Free Ad site is already setting a superior standard.  No other Free Classifieds has this much functionality or gives every free advert so much exposure.  All ads are free and all appear on the home page, are sent to social media and have the same RSS opportunity with no fees what so ever.

Tomorrow I will be writing articles on the new site functions and hoping for an increase in hit rate.  How did I forget to mention that yesterday was another record!

YapYapOK Free UK classifieds.  Where Free Advertising is viable!

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Were on the Up & Up

YapYapOK UK Free Ads global Alexa rank is now 461,025  UK 27,747

I was planning to have the day off yesterday.  I often plan them but find myself back on the mac late at night writing my blog & evaluating my UK classifieds keywords  I had intended to leave them a little while longer to see if some of my lesser performing words had any cycle to them. 

I had not worked on either my blog or my Classifieds keywords on Saturday so I was feeling that I would probably spend an hour or two when I got home.

Devastatingly we lost our internet.  Last night & until 10.00 this morning.  I have a million other things to do in preparation for my mum & brother coming to stay on Wednesday.  It is totally out of character for me to put off any tasks, I usually anticipate any possible down time, whether they are within my control or not.

Alexa did not change yesterday, so it was such a pleasant surprise to see so much growth from Saturday.  Additionally our free ads visitor numbers grew to another new high.  Today we are on track for yet another  classifieds visit record.

Sorry its short, its relevant although repetitive.  It does illustrate that our web tools ( previous blogs) are working.  It also shows that you dont have to be well versed in SEO to get your site ranked.  I know its premature our free ads still have a way to go, but from 23 million to 460k in 6 months with very little budget and zero experience is not so bad!

YapYapOK UK Free Classified and Shop hosting

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