Thursday, September 22, 2011

Ads & SEO

YapYapOK Free Classifieds

The one you have been waiting for .....Generous Foot Slave.  You can deny it all you want but there is obviously something in it since this one gets a disproportionate percentage of the page hits.  Adult personals as a catagory receives approximately 3 times the number of page visits then the next most visited category.  So we are clearly a liberated bunch.

The stats are also showing that are main keywords are working, Free Classifieds & Free Ads and now have high impact.  A keyword search term which is being utilised and that is growing organically is Free Adult Personals.

More and more people rely on internet dating as a method of meeting potential mates.  Unlike dating sites, YapYapOK Free Ads enables users to place an advert with no registration fee or ad placement fee.  You can be as inconspicuous or as brazen as you wish, feel free to embed a video link!


Other ads worthy of mention are this Second Hand Furniture Shop in London.  They provide used furniture at bargain prices with a cheap delivery option in London & the M25.  Retourware have also placed a variety of adverts with liquidated or surplus stock, this one for Melitta Coffee Machines from only €45,25/unit.

We are clearly in Google favour again, now placing at number 3 page one for Free Classifieds, number 13 on page 2 for Free Ads and featuring once again on Google.com, although we don't necessary wish to have international traffic until just yet.

So how have we done this? Well I am sorry to report that it has been hard work involving manual linking.  Mainly edu manual with a variety of keywords rather than a couple well concentrated.  In the past 2 weeks we have done approximately 50 which may not sound like many but when you consider how difficult it is to find the ones that allow automatic approved posting, then its clearly a laborious task.  I admit to giving up looking for auto approve posting with a PR higher of 3 or more since my time was not well spent.  This alone will not create a great SERP result.  The usual suspects apply, only with a few Google Panda conditions ; Articles - no duplication or poorly spun content since Google Panda is now penalising.  Social Marketing Sites, again vary each description as Google Panda is better at matching and penalising duplication as well as directory submission - again manual.

So what does this mean for the web marketeer?  For the larger corporations who have dedicated SEO staff, they will simply change tact to ensure the SEO is completed in an organic manner.  For smaller ecommerce retailers who probably outsource most of the SEO, they will have heftier charges or they will have to dedicate some time out themselves.  This is undoubtable harder for smaller businesses to commit resources, so once again it seems that Google will favour the big boys.

Clearly it is not intended for that purpose.  As a search engine, users prefer Google as it gives more accurate search results than other search engines.  By appling appropriate content to the data within the site it can ensure that the users get what they are looking for.  For example poorly spun content can often use keyword anchors that have become so spun, they no longer hold relevance.  The same can be said of out sourcing meta & descriptions to non English speaking countries.

I guess one way around it would be to create a vast number of descriptions for the directories and then outsource this material for manual submission.  Its still hugely time consuming but manual spinning would give the web master control of relevance.

Hope that helps!


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