YapYapOK Free Classifieds UK
Data analysis can be very dull but also incredibly addictive. I spend a good proportion of my day visiting the stats to see what the keyword analysis and most popular pages. Very often Ads posted on YapYapOK are returning results on page 1 Google often on pole position. I can clearly see why many Free Ads utilise featured adverts with a paid inclusion since Ads on the home page return a significantly higher number of visits. Unlike other Free Classifieds we do not have paid inclusion since all Ads appear on the home page as the newest on the site.
This gives each one the visibility it deserves. The problem, IMHO, of features ads is that whilst they are noticed more quickly, very often someone searching for that item will continue looking in order to make a fair comparison and to get a better deal. Featured classifieds are less likely to compete price wise since they have the advertising costs to swallow. Having said all that I would be prepared to revisit this if that is what the consumer demanded.
Certainly YapYapOK Free Ads will continue to operate as it has been for the time being. Since all ads appear on Twitter than they generally receive a higher number of visits due to the inbound linking structure appearing within the Tweet. This also shows on the stats since we get about 20% of our traffic from Twitter as a consequence of the Twitter search and RSS.
Alexa too also shows very promising results with respect to the increase on time on site, average page visits per user as well as a huge decrease in bounce rate. This illustrates that visitors do actually browse the site for bargains rather than just look for one specific item. I have checked this data against other popular Classifieds UK sites and the pattern is the same. This suggests that the public is tuning into classified advertising sites by navigating through the pages.
The advantage that YapYapOK has over many of the other sites is the prominent images. This allows users to see at a glance if this is indeed the item they are looking for as well as drawing them in to tempting items.
We think that this is the equivalent of a featured advert but without the premium.
YapYapOK - A premium Free Classifieds UK - without the charges!
Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site
No comments:
Post a Comment