Is There A Short Cut To SEO?

YapYapOK Free Classifieds UK

When we launched YapYapOK Free Ads it was with the intention of having an experienced web marketeer as a shareholder with contacts who would be able to push the site forward with maximum PR.  

We were on a limited budget so sadly we were unable to retain his services although we wish him well.  As a consequence we had to learn the DIY method of SEO and boy what progress we have made.

We are on page 1 of Google for our main very competitive keyword and various other bastardisations of it and Page 2 for our second.  The metadata on every category and sub category has been fine tuned along with url rewrite on all Ads which help to ensure our Ads feature high in SERP.

So was there ever a short cut - hmmm yes and no.  For the most part SEO is long and laborious.  It is absolutely necessary to have directory submissions, edu links, blog posts, ensuring that anchors match the site meta data.

Sites must reflect the data within the content.

I have praised Fiverr for being able to shortcut many of the SEO techniques to a maintainable level, but how much of it actually works?   Well sorry to say - very little.  Without doubt manually directory submission works the best as does edu links.   However, anyone who claims to do large linking of EDU manually very often utilises software.  Whilst time consuming it is actually better to do these yourself.  I now comment on EDU blogs myself.  Just a few comments each day creates a natural linking structure without upsetting Google.

Since inception we took YapYapOK all the way to Google pole position for Free Classifieds.  We believed that once we had arrived that it would require maintenance on a smaller scale.  However we are in a competitive industry against many older sites many of whom advertise on TV so whilst this may be true of other sites it is absolutely not the case for us.  With a Free Ads it means that for now and the foreseeable future it is relentless.

Consistently blogging has been one of the significant SEO techniques which has helped to increase SERP.  This is time consuming but is a must.  Although the word out is against keyword stuffing with too many anchor text links.  YapYapOK Free Classifieds Ads has never suffered to the detriment of Google.  Possibly not all are taken into account.  I don't know.  What I do know is that blogging with anchor linked text has seen an increase in SERP with a maintainable position.  

I also wonder if blogging via email to Posturous  which links to Blogger, Facebook & Twitter is a more powerful way of blogging.  The content is only actually duplicated on Posturous and Blogger as Facebook & Twitter link to the Posturous blog.  THis duplication of content has never created a problem in our SEO.

If indeed excess duplication of content as well as blackhat was an issue then we could easily jump to number one by utilising these services on our competitors.  With that in mind I doubt that you could sandbox a competitor with a few questionable  Fiverr gigs.  At least I hope not.  To me its the same as hijacking and hacking websites.  

So what advantage do we have over the big boys SEO ers?  Well I am blogging and linking over the weekend, I seriously doubt that they work Saturdays!!

YapYapOK Free Classifieds UK, getting ahead of the Free Ads competition - legitimately!

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site