Website Structure & SEO

YapYapOK Free Classifieds

The most fundamental SEO advantage is domain name.  So many web engineers are ignorant to this fact and ill advise clients.  For example if YapYapOK.co.uk was called YapYapOKFreeClassifieds.co.uk instead it would behave as a metatag telling search engines what the website.  This statement is controversial but I have worked on so many sites containing the keyword within the url and SERP is autonaitically good soon after launch providing meta and content matches.

Fortunately YapYapOK has a good long tail url, ie sub pages contain contain classifieds as a search term!  The major advantage of the url is that it adopts the advert title adverts as the long tail in the url rewrite program.  The advertiser can put keywords within the tags section of the editor which is a red flag to google to check the url against the meta keywords.  The advertiser who puts keyword rich content within the description has an excellent opportunity to get the advert viewed by potential customers who are searching for the item within the search box.

The issue that some advertisers have regarding utilising Free Ads pages is that they are concerned that it may in some way cheapen their business.  Its a little like brands who don't like their retailers placing products on Ebay.  However the quantity of visitors that visit these pages should not be dismissed.  More visitors normally equals more sales in turn creating more orders for the brand companies.

Unlike Ebay Free Classifieds advertising is no risk since their are no listing charges.  Many web owners wish to sell primarily via their own websites however they will be losing out to the competition who value the available web tools to promote from external sites.  YapYapOK Free Ads also have a Twitter feed wherby the advert title, price and a link back to the advert are posted automatically on the popular microblog.  This enhances the SEO as well as creating further visitor numbers.  We get a huge quantity of Twitter referrels utilising this method

So clearly there is no harm listing products on many different sites if they are free!

YapYapOK will very soon be changing its server as we have grown and need to have more available space.  Consequently our site will be down for a day within the next week.  We are sorry to anyone wishing to place ads on this day but we hope that disruption will be minimal.

YapYapOK Free Classifieds!

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