Monday, September 20, 2010

Branded

YapYapOK Free Classifieds 211k

We are very excited as it seems that my new friend Adam has discovered the source of the slow load speed.  We are expecting to see an increase in our Alexa rankings soon as our site traffic has actually increased  so it can only be our speed which is detrimental.

The same goes for our SERP which is currently up and down like the proverbial whores knickers.  Again after our once very stable SERP, it can only be as a consequence of our site speed.  I have to be careful not to over do the backlinks on Fiverr although the temptation to do so is immense.

Yesterday was competition day, whilst ads were slow, visitor numbers increased with the domain being used as the referral, a clear indication that this was ad generated traffic. You magazine has a massive readership, presumed at 5.2 million.  I think that is grossly over estimated as this is the readership for the main paper.  To assume the readership of the supplement is as high, is perhaps optimistic to arrogant from the reps.

I have to admit that I am a fan of the You magazine and in particular Liz Jones diary which is very close to the gallery pages where the ads appear.  If we assume 10% of this readership may have seen the ad then we are still looking at over 50,000 exposed to the YapYapOK brand name.  You mag has a shelf life of several days so hopefully the traffic and ads will increase over the next week.

YapYapOK Free Classifieds - getting branded!

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