Sunday, September 12, 2010

Nearly There

YapYapOK Free Classifieds 201k

Today I will be mainly eating dust, whoops spinning articles.

I am dedicating my day to Simply Free Article Spinner.  If I can remember I will also write a Squidcast to promote the You magazine advert appearing this Sunday in the Mail On Sunday Free Supplement.  Did you know that You mag gets more readership than any other paid woman's mag in the UK?

According to stats its a whopping 5.2 million.  Clearly the number of readers who buy the paper will not all read the supplement but apparently its a good majority.  It fills us with some apprehension not knowing what the response will be.  The majority of Free Classifieds that have been posted this week are for masseurs, we really need to populate the property, cars and jobs pages, hence the competition in the press.

On a very positive note, I did an Alexa comparison between 2 very well established Free Classifieds sites. Both ranked at less than 3000 in the UK.  Whilst our Alexa was far higher, our page views compared significantly better, our bounce rate was lower and whilst our traffic was lower, it was not as much difference as I had expected.   What interested me most was the visitor pages.  I am certain that it is because our navigation is so easy, so more people will stay on the site to browse.  Also aesthetically, our site was inoffensive whilst at least one of the others was difficult to view due the busy layout, harsh colours and text.  This clearly illustrates that we need to speed up the site to improve the Alexa and to get the site populated to improve the visitors, its the last 2 pieces of the jigsaw to ensure success.

YapYapOK Free Classifieds more than just a Free Ads website

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