Friday, March 12, 2010

Blowing The Advertising Budget

Inevitably the time has come to spend some of our  budgets on advertising.

Social media has played a great part in developing the site while we have been in beta.  It has enabled a slow organic growth where we have identified key improvements.  Feedback has been positive and helped us keep focus. 

We will now put our fingers in several advertising pies & see what happens.  Twitter amongst others has given us a high hit rate and we are delighted with that.  It is however un-targeted.  We welcome anyone to place an ad on the site irrelevant of where you are.  We have a massive US following so there are clear advantages for anyone there expanding their web presence and advertising on our site.  An enormous amount of Twitter traffic comes from the US, since I Tweet every advert then this has huge benefits to our US visitors.

Our advertising will limited for the time being to the UK.  Once we have a significant amount of adverts placed daily then we will launch our .com version for the US on a US server with ads dedicated to the US.

Fingers in the pies and ready, lets see if we can pull out The Plum!

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