Sunday, March 28, 2010

The future you see is the future you get

We did it.  By 11.00 yesterday morning, just as we were leaving home, YapYapOK  ranked 997040 by Alexa.

That means that YapYapOK jumped over 300,000 from the Sunday previous.

Certainly now it will became steadily more difficult to progress up the rankings, but with renewed energy we shall press on.  We aim to get into the top 50,000!

To be honest, I am unsure how the Alexa algorithym works, it seems that they are in bed with Google and are owned by Amazon, higher rankings and high traffic do go hand in hand.  The higher you climb in rankings, the more traffic you get and vice versa.  Its a bit of a chicken and egg thing.  If you  get a significant amount of traffic,  you climb the ranks and therefore get more traffic.  If you are high up the ranking then you are more exposed and get more traffic.

The trick is getting the traffic early on.  With a generous marketing budget you can advertise, without it you have to show some dedication and post as many inward links and free adverts as possible.

It depends on how valuable your time is as to how much of it you want to spend driving traffic and creating links to your site.  The problem with a classified site is that there are alot of them, often already well ranked.  This is why YapYapOK offers so much more than that, ie free shop hosting for businesses.  The advantage of having a free classified site is that you do not really have any competition.  Free classified sites rarely compete with one another, on the contrary you are able to advertise free on their sites.  Craigs list actually has an RSS feed of Tweets containing the word "classified", consequently we had over 63 referrels from them in a week.  Having said that, clearly it would be nice to rank better than the others!


I made the mistake of thinking that other classifieds were my competition.  Just because a site offers a similar service to you, does not automatically make them the competition.  Generally advertisers of free sites, post on as many different ones as possible.  Similarly many online marketeers don't use one just one Social Networking site to market their business.  Facebook and Twitter are certainly not competitors, they both enable sites to market themselves freely across their networks in very different ways.

I have managed many inlinks in this blog, my work is done!

YapYapOK free shop listing and free classified

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

No comments:

Post a Comment