Waiting for results!!!!

YapYapOK UK Free Ads Alexa global 441,347 UK 27k

Waiting for the new Alexa ranking is rather like waiting for the results of the election.  The main difference being that we live this every day.

Ah so now you have a little sympathy for me!  I had fully expected to be under 400k by Sunday but if this weeks pattern is in any way indicative we will be about 20 - 30 k out.

I really should not be surprised as I had expected that this free UK classified site would get harder and harder to climb as we nearer increasingly difficult competition for rank.

Having said that our hit rate is consistently high with a lot of organic searches via search engines arriving on our pages, couple that with the number of pages that Google has for YapYapOK (220,000) then I am still optimistic for growth.

The developer is now insisting that to get below 400,000 at this time will be impossible.  I am looking to get our free classifieds below 200,000 within the next 4 weeks.

I am being a little more proactive with regards to population and marketing.  The most obvious being that we outsource to direct sales.  We can spend some money on media marketing and ultimately still struggle to fill some of the voids within some of the categories.  In particular the used car category could really do with some ummm.....cars.  Thousands of unique visitors search for used cars and arrive on our site.  We have nothing to give them.

No one likes to go first so it may be that we either buy the data or outsource for canvassing.   Despite the limited product range the sales are hugely successful.  This may be down to the distinct lack of competition within the site between sellers or because of the RSS feeds the ads are sent to.

Either way, its not important.  What matters is that the UK free classifieds works as an efficient method of selling.  Free ads are easy to post and functionality is superior to all others.  Since we get the hits, we know that population is now necessary for the overall success of this UK free ads.

So give it a go.  One or one thousand and one, there's no limit to your the amount of free adverts you place.

YapYapOK Free UK Advertising & shop hosting.  A new class of classifieds

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