Thursday, May 6, 2010

A quick update!

YapYapOK Free UK Classifieds Global ranking 441,347.  UK 27K

So Alexa is going in all the right direction except for a slight drop in the UK.  To be fair I see larger drops than this with more established sites at higher ranking so it is to be expected.  It may be the result of just a few less visits which was the case yesterday.  At this point its difficult to know.  Perhaps we will start to see a little yoyoing in the rankings.  I hope not, but shall be prepared.  We did jump by 6000 in our global rank so we cannot complain

I have found that apart from my traffic from ExactSeek.com, which is now thousands of uniques every week, I am also getting alot of organic traffic from Bing.  They are delivering visitors to me on specific keywords which I had tried as part of an ad campaign with them.  The campaign was a very low budget adword system, much the same as Google only ever so much cheaper.  Consequently within 2 weeks the budget was spent.  I am however still getting traffic from Bing with those keywords although the traffic is now organic, ie free.  I am now thinking of doing the same with Google but will probably wait until either our rank or our population improves.

I am finding the marketing relatively straight forward. Dedication commitment & persistence are paying off.  The advantage of the way that Google now works is that hard work and understanding will get you there.  This allows a better browsing experience for the user.  Gone are the days of throwing money at sites with poor content to rank well.  Its like putting a rubbish shop in a prime spot in the high street.  Curiosity will put the browser on the site, but they are unlikely to return. 

What is the point of Google putting that site on the front page if no one puts their foot in the door.  Now content & glue play a far better part in getting up the ranks then big budgets. 

This is also the reason why we will wait for more population before we pay more for advertising.  Not of course that we are relying on waiting.  We are considering an assortment of different  strategies before we progress further. 

Once we have a higher population of cars, jobs and houses then our rankings will really progress.  Its important that we become the Free classifieds of choice for our users.  So we dont rest on our laurels.  We already have superior functionality to any other sales system on the internet.  All Free Ads are sent to Twitter automatically.  There are picture galleries and embed video as well as free shop hosting.

Its almost a risk free business start up for anyone considering retail.  You can start a second hand bookshop such as this one.  If it works then you can expand it so that you buy in stock with which to profit.  You can free lance for property or car sales at no cost and very little effort.

I particularly love the embed video which uses the Youtube link to help promote your goods.  This Northern Soul Music Shop always adds an embed video to play the music he is selling.  All shop items are displayed under the main Freead for easy navigation for interested buyers.

In addition to the functions we also have the customers. Our visitor numbers are growing and we are getting thousands of browsers looking for homes, property and cars.  We just literally now need the product.  We do have a fair number of ads on the system now, what we would really like to see is this ad number growing.  If you have a product or service that you want to advertise.  Advertise on this free UK classifieds, its easy, its free & you might just increase your income.

YapYapOK FREE advertising and shop hosting

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

No comments:

Post a Comment