Monday, May 31, 2010

Crankin' the rankin'

YapYapOK Free Classifieds Alexa Global rank 277k UK free ads 22k

Yesterdays Free Classifieds Google Ad campaign intiation was not as much as a headache as I had expected it to be.  They now have videos which teach you how to format your ad in the most dynamic way.  I have many of the usual suspects in keyword analysis but against the wishes of my husband, left out some significant demographics.  Its not through choice, but through budget.

We had always said that it would be a massive advantage to get the students on board selling on our free classified website.  Mainly because they are a little cash strapped and they have tend to spend a fair amount of time in front of a computer screen. So something had to give, Whiolst I agree there are a lot of older people on the net, (my mum can put most people to shame), they dont really compare in numbers to those in a slightly youger demo.  I really don't want us to feature on websites for saga.

If we want to really draw their attention and get them uploading free classified ads, then it may be as well to offer an incentive.  Frankly I would rather spend some of our budgets on incentives for users then on Free Classified marketing.  This is where we have something of an enigma, you see you need to spend the budgets putting the incentives where they need to be.

So I guess incentives and prizes will be put on hold for just a little while longer & promoting the FREE CLASSIFIEDS will come first.

YapYapOK Free Classifieds - more than just a free ad site

Posted via email from Yap Yap OK. Daily Blog of the UKs superior FREE classified site

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