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Alexa no change, according to the blog they are doing some graphics update and their have not been any changes to site ranks for a while.  They are still gathering data so we are likely to see a change when the "improvements" go live.

There is a little anticipation whilst we are unsure how the changes will affect our overall rank, although I am less obsessed with this now that our SERP is better.  I would like to see how our site speed is altered in view of the huge improvements we have made which involved restricting the size of the page.  All the widgets are gone as well as the icons which slows the sites upon loading the page.

We have been doing some cleaning up of the site this morning.  There is still a little bit of alignment to sort out on some servers but apart from that we are finished with the design, or layout as my developer insists we call it.  The layout of the Free Classifieds is a little more architectural than it is creative.  By allowing the text to be the focus of the site we improve SEO, by breaking the text into an easy to read format for the user it enhances the user experience.  The only images, apart form propfiles are now limited to the adverts.

All adverts are given the title text as an alt tag, or alternative text for the image so that the search engines can read them.  This helps keywords find adverts on a generalised search via the search engines.

It seems to me that whilst SEO is a subject that many web developers are either unfamiliar with or distance themselves from, it is actually imperative to have a developer who understands not just the fundamentals but also some of the more complex  issues of SEO. 

A website with low SEO or one that is built in frames is unlikely to rank well even with so many tried and tested SEO strategies in place.  There is simply too much competition.  Lucky for me, I have the best developer working on the best Free Classifieds.

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