You gotta be in it to win it!

Easter Monday 2010!

Fortunately I dont have a very sweet tooth, in fact I'd rather have a sandwich, unfortunately I quite like chips in that sandwich but hey.  Not to say I don't love chocolate.  I like to keep a bar of Green and Blacks or Lindt dark mint or ginger or bitter orange in the fridge.  Maybe once or twice a week I indulge in just one square.  Problem is I rarely get my one square when it gets spotted by my son.  My husband also eats it when he sleep walks and I find the empty wrapper in the fridge normally when I am most looking forward to it.

Henry really wanted some new trainers as an Easter present.  He is only 9 years old but since he is a size 4 we had to buy adults size.  The price was quite literally double.  Unfortunately he asked for these a couple of days before Easter so my chance of buying online were shafted.  Having had a shop I understand that it is difficult to make ends meet, particularly during economically challenging times.  This is precisely the reason we set up a free website.  Internet shopping will never replace high street stores.  Consumer confidence is lower on the net when you are unsure of after service.  If the prices are competitive then it may become a calculated risk for buyers.  The more success we have on internet sales, the more we "risk" on future purchases.

It makes sense to have an online shop and an internet presence.  Having traveled this path, i know how expensive and time consuming this can be.  YapYapOK provides  an opportunity to enable retailers to create their own online shop completely free of charge.   Owners of online websites know only too well, that you can have the best all singing all dancing site at the most competitive prices, but if your rankings are low, or your budgets are limited then you will not get any "footfall".  The nuts and bolts of operating an e-commerce site don't vary much from the high street.  The more money you have in securing your position or marketing yourself to the masses, the better your chances of getting traffic.  Remember your footfall is potentially massive, but so is your competition.  You are no longer competing with one or two other book shops in the town, there will be millions of them.  All selling the same books at vastly discounted prices.  Some will have been established for years.

This is the benefit of selling on popular listing sites such as Amazon and Ebay.  They do all that marketing for you, thus increasing customers to your store.   This is an expensive way to sell and if your prepared to lower your marjins to attract more customers then it will probably work well.  The down side of this of course is that you will need to work harder or to bring in the same amount of money. 

YapYapOK is the gap in the internet market.  Our rankings are growing every day and we work 7 days a week marketing our site on your behalf.  Ours is a use it without learning it, site.  There are full picture galleries and embed video options.  Individual products have  a dedicated page, check out this ad for The Identity Project, the more products you have the more exposure you get, simple!

YapYapOK offers free shop hosting which we hope will enable competitive pricing, but thats your choice.  With no internet costs, marjins can be realistically lower and still allow you the business owner to make a good profit.  After all you are doing all the work, why shouldn't you?

YapYapOK free shop hosting and classified website, you gotta be in!!

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