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Friday, December 10, 2010
Back To Basics
Friday, December 3, 2010
Free Classifieds Christmas Ideas
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Tuesday, November 30, 2010
Invisalign
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Saturday, November 27, 2010
Home to Let Birmingham
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Wednesday, November 24, 2010
Massage Anyone?
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Sunday, November 21, 2010
Optimising Individual Ads
Free UK Classifieds continues to be on page 1 for Google.com and .co.uk. Free Classifieds remains on page 1 in the UK and has climbed to the top of page 3 for .com That means that there are only 11 places to go to be on the front page for our main keyword.
I have once gain used Fiverr for SEO services so this may result in a temporary drop whilst Google indexes the links. I also need to write another article for spinning.
Many advertisers are advertising on YapYapOK over and over again. Very often advertisers post on free classifieds sites to test the viability of the site. Re advertising is a strong sugestion that its working.
YapYapOK Free Classifieds sends all ads to a Twitter feed, not only is the advert available to all the thousands of followers but also to relevent Twitter feeds now incorporated on many websites. This puts the adverts directly in front of the targetted market. For example pet ads on animal websites. This means that the market that the advertiser is appealing to and often unique is replicated on may pages on the web. This exposure increases the opportunity of selling online.
Of course we do not rest on our laurels, we try to further enhance the advert by randomly picking and blogging about them. The major benefit of this is the SEO, by creating an anchor text link of the advert we increase the chances of the adverts search engine rankings. Since YapYapOK is well optimised with title urls and excellent SERP, it does not rely so much on the casual browser.
For example this advert for London second Hand Furniture not only points Google to the advert in the search results, but the url contains the title of the ad with the avertisers keywords - http://www.yapyapok.co.uk/ClassifiedView/3347-london-second-hand-furniture-chesterfield-sofas-retro-chesterfield-from-189-at-london-bargains.aspx.
Google sees the keywords and the matching content and points to the page in search results. Since the title with a back link is fed to Twitter, this creates another reinforcing link seen to be relevant to the search engines.
YapYapOK Free Classifieds - optimising all Free Ads
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Video Adverts
Our SERP is seeing an enormous increase in traffic, registrations and adverts.
Its particularly nice to see more and more advertisers using the embed video linking. This advert which appeared over night for Jamaican Tours is nice in its simplicity. The personal touch is a good seller and may swing it with his competitors,
I also really like the advert for personalized songs. This is the second advert from this guy I like the idea of surprising someone with a unique gift at an affordable price. Prices start at just £5.99 up to £19.99. Mike Collins utilises the embed video so its clear what your buying into.
I have a someone special 70th birthday coming up next month, since this is the most difficult man to buy for then I am seriously considering this gift. I just need to get hold of a few digital pics to send on.
YapYapOK Free Classifieds - the Free Ads site with video!
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Thursday, November 18, 2010
Home Workers Wanted
Good to see so many new and interesting adverts appearing all over the YapYapOK Free Classifieds website. The variety spans more than my imagination and there are now services from Foot reading, web development, Ipod repair as well as a couple more grown up services available.
Here is one for home worker £250 - £500 per week working from a home computer.
Keep them coming, we are randomly promoting them and every one feeds to Twitter. That and Page 1 Google recognition means your ad gets noticed!
YapYapOK Free Classifieds - The Free Ads site that "works!"
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Wednesday, November 17, 2010
Source code & Positioning with Keyword links
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Tuesday, November 16, 2010
Feet Reading.
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Wednesday, November 10, 2010
SEO - Cheap
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Alexa Review
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Monday, November 8, 2010
African Grey Parrots - Bargain!
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Tuesday, November 2, 2010
Off topic - again
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Monday, November 1, 2010
A return to Scribd
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Sunday, October 31, 2010
SEO update
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Thursday, October 28, 2010
Ripe for Cooking
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Sunday, October 24, 2010
Traffic
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Friday, October 22, 2010
Inspired
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Sunday, October 17, 2010
There Are Only Winners
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Tia
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Thursday, October 14, 2010
Touching Base
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Tuesday, October 12, 2010
Free Ad - Free Coverage
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Thursday, October 7, 2010
Book Worms
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The Favour Bank
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Monday, October 4, 2010
Matrica Gets My Vote
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Sunday, October 3, 2010
Property Listing Service
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Inspired
Reporting back from last weeks golf competition. Henry came 7th out of 24 competitors. Thats fairly good considering his lack of course experience. He has a 1 hour lesson in an academy every Sunday where they practice driving and putting. The other players are more experienced and most are much older with only a couple of his age, he is nearly 10.
Sunday so I am experimenting in the kitchen
We are having stovies with honey and mustard chicken with a hot tomato salad.
The difference is the hot tomato salad so if its a success I will post it on the YapYapOK recipe forum.
I am slow roasting the tomatoes in olive oil, a little honey, garlic and some lemon juice. Well seasoned with salt and freshly ground pepper.
When they are cooked I will add some chedder and grill until a little golden
Place on a bed of rocket and garnish with lots of basil.
Finally dress them with ev olive oil, honey, lemon juice, crushed garlic and add more crushed pepper.
I am reasonably confident since I did a similar one recently only instead of grilling with chedder, I added a good couple of tablespoons of finely grated parmesan in the dressing. It was delicious with the picante pasta.
If its a disaster, I will not refer to this post again. My failure will be published on the blog for all to see. Check the recipe forum on the YapYapOK Free Classifieds site to see if it made it.
YapYapOK Free Classifieds - inspirational
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Saturday, October 2, 2010
Single Child Parenting
Its Saturday and I am off topic.
My son has disappeared for a day with his friends at their house. Yesterday he was at another friends and he has a sleep over organised for next friday.
Tomorrow he has golf in the morning followed by 2 hours of tennis. I feel as if I never see him.
The problem with only having one child is that you sibling rivalry can not exist. Parenting, for me is a real pleasure and I love spending time with him. We have always been a threesome and its been fun. As he gets older we are very much a couple and there is a gaping hole that gets bigger the more independent he becomes.
I see now why pets become replacement children for either the childless or for those whose offspring have flown the nest. Mayybe this is also the reason why being a grandparent is so special.
My current focus is our very naughty but adorable cat. Having a child stilted my love of animals, I have now come full circle and would happily have a menagerie but for my husband.
I would love to take up horse riding again. Go dog walking and have at least 2 cats at home. Currently I am too busy to comit to anything but maybe as my son spends less time at home that need to nurture will become irresistibly strong.
I am curious to know if other single child parents feel like this too, I don't mean to generalise and would love some comments.
YapYapOK Free Classifieds
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Wednesday, September 29, 2010
Up Beat - Up Ranks
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Tuesday, September 28, 2010
The difference between try and triumph is a little umph
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Monday, September 27, 2010
The Importance Of Domain
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Sunday, September 26, 2010
What happened to Sundays?
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Saturday, September 25, 2010
A Change Of Topic
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Friday, September 24, 2010
SEO Maintenance
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Tuesday, September 21, 2010
Bouncing
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Monday, September 20, 2010
Branded
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Branded
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Sunday, September 19, 2010
SERPing UK & .com
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Saturday, September 18, 2010
Rocking!
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Friday, September 17, 2010
Site Speed
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Thursday, September 16, 2010
Cheating with articles
Article writing is one of those necessary parts of SEO which can be a little dull.
The problem is that nearly always they are an exercise in PR. For us its first explaining the whys of Free Classifieds, how to advertise, why YapYapOK. After that you really need to use your imagination. Obviously you can spin an article, to do it yourself is seriously dull, to employ software- dull and frustrating due to all the errors.
So yesterday having written yet another 600 word plus article on the benefits of Free Classifieds, I changed my mind about the software. I decided that having invested the time and energy in the piece, I could send it to Matrica on Fiverr, she can spin it 400 times and submit for me.
I never need to look at the spun versions and the errors can exist with out my ever having seen them.
My double anchors on each article create a potential 800 back links. Not bad for a days work!
YapYapOK Free Classifieds- a more efficient Free Ads!
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Tuesday, September 14, 2010
Strike While The Iron Is Hot!
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Still SERPing!
Our Alexa is still on the down and it can only be due to site speed. Visitor numbers, page views, ad postings are all up. The other thing that is up since my last post on Sunday is SERP. Whilst we figure well with Free UK Classifieds on both Google UK and Google.com. Free Classifieds has only positioned well in Google.co.uk.
So I am delighted to announce that it is now another 8 places ahead of its position on Sunday - up to 74. that means we only need to climb 64 places to be on page 1. Its a lot and I am sure that getting to the top front 3 pages will be achievable quite quickly, ie another 34 spaces. The last few will be a push. Considering that we have moved over 50 places in less than a week we are clearly satisfying Google tick list in SEO.
To put this in some ind of perspective, to enter Free Classifieds into Google.com will yield 226 million search results. To place at position 74 is a massive success. However it is also irrelevent in placement as far as visitors since few look beyond page 1. This is why only a few websites really make it, particularly in such a highly competitive industry. To have a unique industry where placement is easier for dream keywords. The problem with unique is that fewer people browse for them.
YapYapOK Free Classifieds - Competing for SERP with the big boys.
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Sunday, September 12, 2010
Nearly There
Today I will be mainly eating dust, whoops spinning articles.
I am dedicating my day to Simply Free Article Spinner. If I can remember I will also write a Squidcast to promote the You magazine advert appearing this Sunday in the Mail On Sunday Free Supplement. Did you know that You mag gets more readership than any other paid woman's mag in the UK?
According to stats its a whopping 5.2 million. Clearly the number of readers who buy the paper will not all read the supplement but apparently its a good majority. It fills us with some apprehension not knowing what the response will be. The majority of Free Classifieds that have been posted this week are for masseurs, we really need to populate the property, cars and jobs pages, hence the competition in the press.
On a very positive note, I did an Alexa comparison between 2 very well established Free Classifieds sites. Both ranked at less than 3000 in the UK. Whilst our Alexa was far higher, our page views compared significantly better, our bounce rate was lower and whilst our traffic was lower, it was not as much difference as I had expected. What interested me most was the visitor pages. I am certain that it is because our navigation is so easy, so more people will stay on the site to browse. Also aesthetically, our site was inoffensive whilst at least one of the others was difficult to view due the busy layout, harsh colours and text. This clearly illustrates that we need to speed up the site to improve the Alexa and to get the site populated to improve the visitors, its the last 2 pieces of the jigsaw to ensure success.
YapYapOK Free Classifieds more than just a Free Ads website
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SERPing up
Our SERP is up. We are now position 6 on Google.com for Free UK Classifieds, up one place, position 72 on Google.com for Free Classifieds, that's up over 40 places in a week. On Google.co.uk we are on position 7 for Free UK Classifieds and position 8 for Free Classifieds, up one place.
That may not seem so much until you take into account just how competitive theses keywords are. Additionally the sites that we are competing with for position are well established websites. Pheonix on Fiverr, I must assume did his thing and submitted, despite losing the data to prove it. He did provide snapshots in a zipped file which I was only able to open yesterday which at least illustrates a couple of hundred links.
So I will continue to buy backlinks at least every 6 weeks and to pay for Matrika to submit 300 spun articles every 6 weeks. This will hopefully push us up one place at a time which suggest that in 18 weeks we could be in the top 3 places on Google.co.uk. I expect better movement for our page 8 status on Google.com since its easier to climb at this placement.
I have discovered a great free article spinner called " Simple Free Article Spinner". The advantage that this has over others is that you get to choose the alternative text, some remains so you can see that it always makes sense. Its a little time consuming but spending 20 minutes choosing viable alternatives means that you can spin this over and over each time giving an alternative article. The others need so much grammatical changes that each one takes at least 10 minutes to change, one at a time.
I did have to watch the demo video, I recommend that. Its easy to follow and well worth the 15 minutes to save the frustration of trying to larn it your self. Paticularly for me who has never used such a program before.
Tomorrow I shall be concentrating on article spin and web 2.0 submissions using the sites I set up for my redundant link wheel. I will use my one keyword with inbound links going to our Free Classifieds site.
Today I shall recharge my dwindling batteries, loosely speaking, my son has 2 friends over so the house will be in chaos, I shall be tied to the kitchen trying to satisfy their never ending hunger and get everything ready for school tomorrow. A womans work......
YapYapOK Free Classifieds now higher SERP and getting more views than ever!
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Friday, September 10, 2010
Avoiding the Sandbox
I have been revewing the stats of the site and we are up by over 30%, therefore the Alexa rank must be to do with the site speed. The problem I have just now is understanding why.
What amazes me is that Alexa rank has a baring on ad revenue. As a business i would not care at all how long a site took to load. If they were getting high visit numbers that would be my primary concern. After all viewers are happy to wait for the site to load it must be worth waiting for.
Alexa also suggests that this slow load will likely affect your position in the search engine ranking, clearly not the case here. So if Google has not penalised us, why would Alexa?
Our SERP has slightly dropped, not as much as I had expected and I am hoping that it is as a result of the recent directory submission service. We are down 3 places on Free UK Classifieds and 3 places on Free Classifieds. In general we slip over 10 places during link indexing, so I still am unsure if Pheonix on Fiverr carried out the submissions or not. If we climb bac over the next day or so then I will have to assume he has and right the work off. I will not be able to review his work as I cannot give a recommend when he has lost the proof of his submissions. It would not be an honest evaluation.
I am trawling through the web 2.0 sites that I set up for my link wheels. Whilst I disabled the "manipulated" links which saw the YapYapOk Free Classifieds site sandboxed I can still post no end of Free Classifieds in all of them whenever I choose.
The thing that most troubles me is that I saw a clear sandbox when Google dropped the site. This happened twice. The first time we implemented more than one SEO technique. After I de-linked and changed the meta data we climbed back. So when I relinked the wheel and was sand boxed within days it was clear that these "false" links were to blame. This is fair enough, I was never really happy with the idea of linking non Free Classifieds sites with this keyword.
So, the thing that bothers me, is how easy it would be to get a site sandboxed. Forget hacking, sandboxing is very damaging to a website. Not appearing in a reasonable SERP means that you can kiss goodbye your visitor numbers, your profits, your business. I am sure that Google will catch up with this and disregard these links making it a pointless waste of time rather than a capital offense.
YapYapOK Free Classifieds - so much more than just a Free ads website!
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